[Hiring] Entertainment Market Research Manager / Senior Manager @National Research Group

Role Description

We’re looking for a Research Manager or Senior Research Manager to join our entertainment research team - partnering with the world’s top studios and streaming platforms to shape the content and campaigns that fuel cultural conversations. You’ll manage end-to-end research initiatives, from crafting surveys and discussion guides to transforming data into compelling narratives that address key strategic questions - primarily focused on Film and TV content and marketing. If you’re passionate about both qualitative and quantitative research, love visualizing data and uncovering insights with clarity and confidence, and thrive as a subject matter expert in the entertainment space, this is the role for you.

• Manage end-to-end custom quantitative and qualitative research projects, including proposal design, methodology approach, questionnaire and discussion guide development, data analysis and storytelling.
• Projects may include concept and greenlight evaluation, brand studies, content optimization tests, messaging/positioning evaluation, creative materials tests, post release and franchise development, market sizing, segmentation and custom landscapes.
• Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines.
• Build relationships through effectively managing day-to-day client interaction and helping solve client issues and concerns.
• Help provide direction to analysts on the team, giving meaningful feedback on all aspects of a project and training analysts across methodologies.
• Drive successful project execution, collaborating with senior team members and providing input and oversight to junior team members on quality control processes at each step of the research lifecycle.

Qualifications

• 3+ years’ experience working in consumer insights, consumer research or in an analyst/strategy role, with a strong focus on entertainment preferred.
• Strong foundation in custom research across qualitative and quantitative research methodologies, including survey writing, data tab review, quality control, and analytical rigor.
• Ability to adapt, think critically, and solve problems in a fast-paced, client-centric environment.
• Expertise in connecting complex research findings into clear, compelling narratives.
• Advanced data visualization skills using tools such as Excel, PowerPoint, Google Docs and Slides preferred.
• Internally motivated self-starter who manages time and multiple competing priorities effectively.
• Excellent verbal and written communication skills.
• Experience nurturing and building relationships with clients.
• Team player who works collaboratively and harmoniously within a team.
• Ability to mentor and inspire junior team members.
• Passion for film and TV, turning audience behavior into strategy.
• B.A./B.S. degree in areas such as Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics, Humanities or a related field.

Requirements

• Strong focus on entertainment.
• Custom research expertise.
• Ability to explain research findings and their implications.
• Experience with both structured and unstructured data.
• Ability to manage time and competing priorities.
• Comfortable asking questions and sharing viewpoints.
• Experience with client relationship management.
• Willingness to assist with various tasks within the team.

Benefits

• Flexible/Remote work with optional usage of offices in Culver City and New York.
• Unlimited PTO, volunteer days, and generous recharge days including a full office closure during the week of Christmas and New Year’s.
• Medical, Dental, and Vision Insurance Plans.
• 401K with company match.
• Generous paid Parental Leave.
• Regular performance evaluations with opportunities for promotions and merit increases.
• Educational and training reimbursement plan and other training and professional development opportunities.
• Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more).
• Resources available for mental health, inclusive care and family building.
• Regular team/company events and activities including annual summer and holiday parties.
• Pet friendly headquarters and pet insurance options.