[Hiring] Digital Analytics & Tag Management Engineer @Emapta

Role Description

As a Digital Analytics & Tag Management Engineer, you'll help ensure the accuracy, integrity, and performance of tracking ecosystems that drive business growth, customer insights, and marketing optimization. This long-term global career opportunity is designed for top 1% talent seeking international exposure, meaningful impact, and continuous professional growth, backed by Emapta's award-winning employee experience.

Qualifications

• 1-3 years of hands-on experience in tag management within a direct-to-consumer (DTC) or e-commerce environment.
• Strong proficiency in Google Tag Manager (GTM), including tag implementation, governance, consent management integration, hot-fix deployment, and tag structure best practices.
• Solid experience with Google Analytics 4 (GA4), including custom dimension governance, event schema management, and strategic dimension utilization to optimize BigQuery event volume and data quality.
• Demonstrated ability to validate and troubleshoot Meta Conversions API (CAPI) and Google Ads tracking, ensuring accurate event scoring and data layer integrity for performance marketing optimization.
• Ability to translate tracking requirements from Figma designs into clear, developer-ready data layer specifications and documentation.
• Strong technical aptitude with the ability to collaborate effectively with engineering teams and align tracking requirements with business objectives.
• Experience maintaining tracking consistency across websites, mobile applications, and Shopify checkout environments, including sessionization, attribution, and client-side/server-side tracking alignment.
• Working knowledge of Shopify data layer structures, checkout tracking limitations, automated discount configurations, compare-at pricing fields, and Shop Pay redirect behaviors.
• Proven experience partnering with developers to resolve implementation challenges, define tracking requirements, and manage tasks within Jira.
• Strong documentation skills, with experience creating and maintaining centralized tracking specifications, implementation guides, and cross-functional documentation repositories.

Requirements

• Implement, QA, and document tags across GTM, GA4, Quantum Metric, Dynamic Yield, Meta, Google Ads, CRM platforms, and server-side event pipelines while managing and clearing active implementation backlogs.
• Translate Figma feature designs into detailed data layer specifications, defining parameters, values, and formats while owning tracking scope through QA sign-off.
• Collaborate with product and engineering teams to support data layer implementation, reduce development friction, and ensure reliable tracking across releases.
• Maintain tracking consistency across web platforms, Flutter-based mobile applications, and Shopify checkout experiences, including sessionization logic, UTM persistence, and attribution integrity.
• Monitor and maintain Meta and Google pixel event quality scores that directly impact advertising performance and media investment optimization.
• Manage client-side and server-side event synchronization through the LR platform, ensuring event parity and consistent performance.
• Support A/B testing infrastructure by maintaining Dynamic Yield-to-Quantum Metric event pipelines, variant tracking, and feature flag reporting.
• Participate in monthly data audits comparing GA4 events against source-of-truth data, documenting findings and coordinating issue resolution.
• Support OneTrust-to-GTM consent management compliance while adhering to established security and legal change management protocols.
• Contribute to the development of AI-assisted QA frameworks and assertion testing against downstream BigQuery datasets.
• Participate in intake and refinement sessions to evaluate tracking impacts, scope requirements, and apply analytics-focused domain expertise.
• Maintain and contribute to the Solution Design Document (SDD), ensuring alignment across product, engineering, and analytics teams.

Benefits

• 5-day work week
• Weekends off
• Work from home arrangement
• 20 vacation days in total
• Prepaid medicine
• Fully customized Emapta laptop and peripherals
• Indefinite term type contract
• Direct exposure to clients
• Career growth opportunities
• Diverse and supportive work environment
• Prime Office Locations - Bogotá and Medellin
• Unlimited upskilling through Emapta Academy courses

Company Description

Join Emapta Latam and contribute to our legacy of transforming global outsourcing. Since 2010, Emapta has pioneered personalized outsourcing solutions, empowering businesses to thrive with bespoke teams and seamless integration. Our commitment to excellence is reflected in our state-of-the-art facilities, competitive compensation, and a supportive work environment that fosters professional growth. With over 1,200 clients worldwide and a team of more than 12,000 talented professionals, Emapta continues to set new standards in the industry.