[Hiring] Business Intelligence Lead, Performance Marketing @Launch Potato

Role Description

Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners.

You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to:

• Uncover meaningful trends
• Conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance
• Challenge the team with insights they aren't currently seeing

This is NOT a role for someone who wants to build dashboards and hand them off; it's for someone who cares deeply about whether the work they build gets used, understood, and acted on.

Qualifications

• Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing
• Strong candidates have owned reporting end-to-end, from pipeline to dashboard
• Experience working with messy, complex, third-party data
• Ability to partner closely with business teams to uncover meaningful trends

Requirements

• Expert SQL & Comfortable with Unstructured Complex Data
• Reporting Ownership & Data Literacy
• Performance Marketing Optimization
• Advanced LookML Development (or equivalent in Power BI / Tableau)
• Curiosity & Business Depth

Benefits

• Base salary: $120,000 to $150,000 per year, paid semi-monthly
• Compensation package includes a base salary, profit-sharing bonus, and competitive benefits
• Performance-driven company with future increases based on company and personal performance

Outcomes (Performance Expectations)

• 30 Days in: Actively engaged with stakeholders to audit reporting consumption and develop a roadmap for standardization.
• 60 Days in: Articulate how assigned verticals make money and key performance levers while improving dashboard standardization.
• 90 Days in: Execute dashboard standardization and establish working relationships with key teams.
• 6 Months in: Build trust with the business team through education and deliver proactive retrospective analyses.
• Year 1: Become a trusted technical owner for assigned verticals with complete reporting standardization.

Competencies

• Analytical Rigor
• Reporting Ownership
• Business Acumen
• Communication
• Proactive Ownership
• Collaboration
• Curiosity & Growth