[Hiring] Analytics Implementation Manager @Midwestern Interactive Growth Team

Role Description

The Analytics Implementation Manager owns the day-to-day health of Masterworks' client tracking ecosystem: 100+ active digital properties across a diverse nonprofit and Gloo capital partner portfolio. This role sits squarely at the intersection of implementation and quality assurance:

• Deploy and maintain tracking tags
• Investigate conversion data gaps
• Support new client onboarding
• Serve as first responder to telemetry issues raised by internal teams

You'll work closely with the Director of Data & Reporting and our telemetry development contractor, with real ownership of the telemetry ops lifecycle from deployment to verification.

What You'll Own

Tag Operations & Maintenance

• Monitor and maintain Piwik PRO tracking configurations across 100+ client site instances
• Work with development contractors to deploy and update the Masterworks CDN-hosted telemetry stack
• Manage Piwik PRO tag configurations: tags, triggers, variables, and container publishes
• Keep client tagging synchronized when clients change websites, donation platforms, or ad account configurations

Monitoring & QA

• Review daily and weekly telemetry monitoring alerts
• Debug conversion event failures
• Verify new tag deployments using live page inspection, browser developer tools, and Piwik reporting APIs
• Continue to build out AI/automated methods for monitoring client sites/configurations

Telemetry Helpdesk

• Serve as primary responder to telemetry tickets from various teams
• Answer questions about Epiphany dashboard results
• Run live tests against client donation systems
• Escalate and coordinate with the telemetry development contractor when issues require code-level resolution

Client Onboarding Support

• Support technical digital onboarding of new clients
• Document client-specific tagging configurations in Notion
• Participate in client-facing technical onboarding calls
• Regularly use and improve AI/automation systems to streamline onboarding process

Consent Management/Governance

• Ensure Gloo capital partners have the technical means to request and capture consent settings
• Ensure tracking for capital partner sites conforms to Gloo corporate requirements

URL Parameter & Source Code Operations

• Maintain client URL parameter sheets
• Investigate and resolve source code ingestion issues

Documentation

• Keep client-level telemetry documentation current in Notion
• Contribute to internal runbooks and testing guides

Future Orientation

• Keep ahead of changes in the data collection and digital tracking landscape
• Recommend changes to telemetry architecture and tech stack

Qualifications

• 3+ years of hands-on digital analytics or tag management experience
• Strong working knowledge of Google Tag Manager
• Experience with a web analytics platform (Piwik PRO, GA4, Adobe Analytics, or similar)
• Ability to debug tracking issues using browser developer tools
• Comfortable managing multiple client contexts simultaneously
• Clear written communication skills

Requirements

• Experience with Piwik PRO specifically
• Familiarity with programmatic and paid social ad platform pixels
• Understanding of CRM source code tracking and UTM parameter schemas
• Basic SQL or data inspection skills
• Experience in an agency environment managing multiple client accounts

Benefits

• Opportunity to work with a diverse portfolio of clients
• Dynamic work environment with a focus on innovation
• Professional development opportunities

Company Description

Masterworks has spent more than thirty years helping nonprofits do more good in the world. Since 1989, we have partnered with ministries, charities, and faith-based organizations to grow donor relationships, raise the revenue that funds their missions, and measure the impact of every dollar along the way.

As part of Gloo, the technology platform serving the Christian faith ecosystem, we pair the craft of a veteran agency with the scale, data, and engineering of a publicly traded technology company.