[Hiring] Senior PR Manager @onX

Role Description

onX is seeking a Senior Public Relations Manager to shape how customers, media, and industry audiences understand our Offroad and Backcountry products and brand. In this role, you will own the earned media program for the Offroad business and lead the agency supporting the Backcountry earned media program. You will translate product priorities, customer insights, industry trends, and company initiatives into clear narratives that earn meaningful coverage and strengthen onX’s reputation across endemic, regional, and national audiences.

This is a senior individual contributor role that sets direction and executes. You will build media relationships, develop stories, lead media experiences, advise internal stakeholders, and measure the impact of PR programs. You will work closely with Product, Growth, Community, Paid Marketing, and business leaders to ensure earned media is integrated into broader go-to-market efforts. This role reports to the PR and Communications Director.

Qualifications

• Eight or more years of progressive experience in public relations, communications, or earned media.
• Demonstrated ability to set PR direction and personally execute the work.
• A strong track record of building trusted journalist relationships.
• Excellent written, verbal, and presentation skills.
• Experience directing agency partners and working closely with stakeholders.
• Sound judgment when navigating sensitive issues and reputational risk.
• Ability to define meaningful PR success measures.
• Demonstrated experience using AI to strengthen research and measurement.
• Strong project management skills.
• Bachelor’s degree in public relations, communications, journalism, or a related field—or equivalent experience.

Requirements

• Ability to travel a few times each quarter for multiple days.
• Permanent US work authorization is a condition of employment with onX.

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth.
• Comprehensive health benefits, including a no-monthly-cost medical plan.
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents.
• 401k matching at 100% for the first 3% you save and 50% from 3-5%.
• Company-wide outdoor adventures and amazing outdoor industry perks.
• Annual “Get Out, Get Active” funds to fuel your active lifestyle.
• Flexible time away package that includes PTO, STO, VTO, and paid holidays.