[Hiring] Senior PR & External Communications Specialist @TOPdesk

Role Description

We're looking for an experienced PR and External Communications Specialist to shape how TOPdesk's story is heard across the Netherlands, Germany, and the UK.

• Own PR strategy and execution across the Netherlands, Germany, and the UK, adapting your approach to the maturity and media landscape of each market.
• Build and strengthen relationships with relevant technology, trade, and business media across our key markets.
• Turn TOPdesk's positioning — including our approach to “AI you can trust” — into compelling media stories, thought leadership, bylines, and interview opportunities.
• Support and prepare our Executive Team for interviews, panels, and speaking opportunities, from messaging and talking points to preparation and follow-up.
• Lead communications around key TOPdesk moments, including events, product announcements, and our evolving AI roadmap.
• Partner closely with Internal Communications so our employees understand the story we're telling externally — and why.
• Manage PR agencies and freelance partners across markets, setting clear priorities and ensuring high-quality, locally relevant execution.
• Build a meaningful approach to PR measurement, focusing on share of voice, quality of coverage, message pull-through, and business relevance, rather than simply counting media mentions.
• Adapt messaging and tone to different European audiences without losing TOPdesk's global positioning.
• Help build a scalable European PR playbook as additional markets join the remit.

Qualifications

• Significant experience in PR, external communications, or corporate communications, ideally within B2B SaaS, enterprise software, or technology. 10+ years of experience is preferred.
• A strong track record of managing communications across multiple markets or international audiences.
• Strong experience building media relationships in at least one of our key European markets — the Netherlands, Germany, or the UK — and an understanding of how PR approaches differ between markets.
• Experience translating complex technology or product developments into stories that journalists and business audiences genuinely care about.
• Confidence advising and preparing C-suite executives and senior leaders for media interviews, panels, and speaking engagements.
• A strong understanding of how PR and earned media contribute to AI search and discovery (AEO/GEO).
• Excellent English communication and writing skills.
• Experience managing PR agencies, freelancers, or other external communications partners.
• The ability to build structure where it doesn't yet exist — from media strategy and messaging frameworks to measurement and ways of working.

Requirements

• Knowledge of the German B2B technology and business media landscape, as Germany is a key growth market.
• Experience communicating around AI, enterprise software, ITSM, or digital transformation.
• German or Dutch language skills would be a strong advantage.

Benefits

• Permanent employment contract and 30 days of annual vacation.
• Pleasant working atmosphere with flat hierarchies.
• Open working atmosphere in an international environment.
• Flexible working hours within a modern working environment.
• Possibility to work remotely.
• Well-founded onboarding by a buddy.
• Time for individual training opportunities to further develop your personal strengths.
• Joint employee events and team building measures.
• Employee subsidy for gym membership.
• Company health measures such as health days or fresh fruit.
• Free drinks (coffee, tea, water).
• Gifts on special occasions, e.g., anniversary.
• Monthly tax-free payment in the form of a Mastercard.
• Possibility of time off (sabbatical).
• Quality time together (table football, table tennis table, massage chair).
• Corporate benefits.
• Vacation bonus.