[Hiring] Senior Manager, Editorial and Strategic Communications @Attentive

Role Description

We’re seeking a Sr. Manager, Editorial and Strategic Comms to drive our communications strategy spanning thought leadership, public relations, media relations, executive platforms, and cross-channel content activation. This role is best suited to an editorial and newsroom-minded leader:

• Think about the activation and impact of our storytelling across earned, owned, and social channels.
• Partner closely with customer-facing teams, product, PMM, and data and analytics to bring that content to life holistically.
• Manage a direct report focused on organic channels and brand reputation.
• Work closely with our content team, who support research on market and consumer insights and deliverables.

This is a high-impact function that influences our reputation, reach, and relevance across key audiences. This role reports directly to the Senior Director of Brand and Content Marketing.

Qualifications

• 7-10+ years of experience in communications, PR, or brand strategy roles, preferably in B2B tech or high-growth companies.
• Experience as an editorial or newsroom leader, with a strong point of view on activating storytelling across earned, owned, and social channels to drive brand and business impact.
• Solid storytelling and writing skills, with the ability to craft compelling narratives for different audiences.
• Proven track record of securing impactful media coverage and managing executive visibility programs.
• Strong relationships across media, events, and analyst communities as a plus.
• Strategic thinker who can thrive in a fast-paced, collaborative environment.
• Experience managing agency relationships and cross-functional projects.
• Comfortable navigating crisis and issues communications with discretion and clarity.
• Experience in employer branding and internal cascading comms a plus.
• Familiarity with measurement tools for comms (e.g., Meltwater) and AI tooling such as Claude and ChatGPT for reporting, analysis, and cross-functional resourcing.

Requirements

• Lead PR strategy, securing consistent media coverage across tech, marketing/advertising, and business trades.
• Serve as editorial lead for orchestrating and activating content and storytelling across our owned and social channels.
• Develop and execute GTM communications plans for product launches, strategic partnerships, and major company milestones.
• Partner to build executive visibility programs for our CEO and other key executives and customer-facing leaders.
• Support thought leadership content, panel submissions, keynote messaging, and manage executive briefings around events.
• Collaborate cross-functionally to evolve the company’s brand narrative, boilerplate, and corporate positioning.
• Manage PR agencies and oversee PR measurement and reporting.
• Own crisis communications, crafting reactive statements and coordinating with key stakeholders.
• Steward reputation internally through partnering on employee advocacy efforts and internal comms.

Benefits

• Competitive perks and benefits, from health & wellness to equity.
• For US based applicants: The US base salary range for this full-time position is $155,000 - $175,000 annually + equity + benefits.