[Hiring] Regional PR Specialist @Amazon

Role Description

Amazon is seeking a high-judgment, self-motivated, and creative communications professional to join our Field Communications Team. As a Regional PR Specialist, you will help manage proactive, positive, earned, external storytelling for Amazon at the hyperlocal level, specifically in South Carolina. This role mines for potential stories and helps other teams amplify their news locally. The PR Specialist also earns media coverage across all Amazon’s reputational and business areas.

The ideal candidate is based in the Charleston, SC metro area with an ability to travel regularly to other Amazon sites across the state and the Southeast region. You must have established external relationships, or the ability to quickly establish relationships, with local reporters, content creators, stakeholders, and community leaders. Internally, you will work cross-functionally with other communications, public policy, economic development, business teams, and operations employees to craft compelling proactive stories for external audiences.

To be successful in this role you will need excellent communications skills, writing ability, initiative, and a strong ability to collaborate. You should have experience delivering results with high standards under tight deadlines and be comfortable and confident as an on-the-record and on-camera spokesperson. The person in this role is the face of Amazon in South Carolina and/or Southeast Region. Creativity and flexibility are a must, as you will be asked to jump in on projects when and where needed.

• Develop and manage the execution of external earned storytelling in cities with Amazon sites, such as high-visibility operations and corporate building milestone events, community donations with local elected officials, news media facility tours, and other media relations activities.
• Recommend strategies to secure positive coverage, build Amazon’s reputation, and amplify content.
• Collaborate with communications teams across Amazon to support their local news announcements.
• Develop and write news releases, media advisories, reporter and content creator pitches, fact sheets, spokesperson talking points, and related media materials.
• Successfully manage complex, fast-moving, and unexpected communications challenges, and deliver communications counsel to internal executives for both short- and long-term challenges and opportunities.
• Build and maintain relationships with key traditional and non-traditional media members including social media influencers, podcasters, bloggers, etc.
• Solid ability to work collaboratively with multiple-stakeholder teams.
• Effectively represent Amazon as a spokesperson via print, radio, broadcast, and podcast interviews.

Qualifications

• 5+ years of recent professional communications or public relations experience.
• Bachelor's degree.
• High acumen and experience with PR crisis management.
• Research and integrate industry news, trends, and compelling angles into PR programs.
• Acute awareness of the local socio-political landscape, and keen insights into local community concerns/issues.
• Bilingual speaking ability in Spanish is a bonus (but not required).

Benefits

• Health insurance (medical, dental, vision, prescription).
• Basic Life & AD&D insurance and option for Supplemental life plans.
• EAP, Mental Health Support, Medical Advice Line.
• Flexible Spending Accounts.
• Adoption and Surrogacy Reimbursement coverage.
• 401(k) matching.
• Paid time off.
• Parental leave.