[Hiring] National Expert on Communication for the Moldova International Stock Exchange (BIMx) @UNDP

Role Description

The objective of the assignment is to design and implement a gender-responsive communication strategy that increases women’s awareness, engagement, and participation in capital market through BIMX tools, with a focus on women entrepreneurs and potential women investors, including both enterprises and individuals.

The consultant will be responsible for delivering the following three interrelated tasks:

• Task 1: Gender-responsive Communication audit
  • Assess the current communication ecosystem and identify strengths, gaps, and opportunities.
  • Review all existing communication materials (website, reports, social media, press releases, presentations, internal communications).
  • Conduct stakeholder interviews and/or surveys (internal teams, partners, investors, media, beneficiaries).
  • Analyze communication performance data (engagement metrics, reach, media coverage, brand perception).
  • Conduct a comprehensive website audit including:
    • Content structure and clarity.
    • User experience (UX) and navigation.
    • Technical performance basics (speed, mobile responsiveness).
  • Assess content against:
    • Gender equality principles (inclusive language, representation, imagery).
    • Accessibility standards (e.g., readability, alt text, usability).
  • Identify gaps in:
    • Content relevance and messaging.
    • Audience targeting.
    • Transparency (investor/ESG information).
  • Assess alignment with organizational strategy, values, and brandbook.
  • Benchmark against industry best practices and peer organizations.
  • Identify gaps in messaging framework, channels, audience targeting, and consistency.
  • Ensure alignment with gender equality commitments.
  • Develop a structured audit report including:
    • Key findings (quantitative and qualitative).
    • Risks and missed opportunities.
    • Clear, prioritized recommendations for improvement.
• Task 2: Stakeholders and audience mapping
  • Define and segment all relevant target groups to enable gender-responsive and tailored communication.
  • Identify all relevant stakeholder categories (e.g., investors, regulators, women entrepreneurs and women investors, employees, partners, media, civil society, customers).
  • Segment audiences based on influence, interest, needs, and communication behaviors.
  • Develop stakeholder personas (motivations, expectations, preferred channels, key concerns).
  • Map stakeholder relationships and influence levels (e.g., power-interest matrix).
  • Define communication objectives per audience group.
  • Identify key engagement channels per segment.
  • Produce a visual and narrative stakeholder mapping framework for internal use.
• Task 3: 12-Month Communications Plan
  • Translate strategy into a detailed, time-bound implementation roadmap.
  • Develop audience-specific communication approaches based on stakeholder mapping.
  • Identify priority themes, narratives, and storytelling approaches.
  • Recommend optimal communication channels (digital, media, internal, events).
  • Establish a content strategy and editorial calendar structure (monthly/quarterly).
  • Integrate risk communication and crisis preparedness considerations.
  • Define monitoring, evaluation, and reporting mechanisms.
  • Define specific activities, timelines, responsibilities, and deliverables.
  • Ensure adequate visibility of UN Women and its relevant donors as supporting entities.

Deliverables

• Communication Audit Report
  • Quantitative and qualitative assessment with improvement recommendations.
  • Expected completion time: 15 September 2026.
• Launch event report
  • Report describing the activities and approach and achievement of the BIMx launch event communication campaign.
  • Expected completion time: 15 October 2026.
• Stakeholder & Audience Mapping
  • Segmented mapping across all audience groups.
  • Expected completion time: 30 September 2026.
• 12-Month Communications Plan
  • Full document tailored to audience segments and goals.
  • Expected completion time: 15 November 2026.

Qualifications

• Master’s degree or equivalent in Communication, Journalism, Philology, Political Science, International Relations or another sector discipline relevant to strategic communication and public relations or a related field is required.
• A first-level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.

Requirements

• At least 5 years of progressively responsible professional experience in communication, strategic PR, gender equality programming, sustainable development, or promotion, combined with practical engagement with media management is required.
• Prior experience in designing and delivering portion campaigns and launch events is required.
• Experience in engaging with government, financial institutions, business community and women’s organizations in Moldova is required.
• Experience in producing high-quality technical reports, assessment documents, promotion materials, outreach campaigns or policy guidance in both Romanian and at least one other language required.
• Prior experience in developing gender-responsive strategic communication documents and outreach campaigns is an advantage.
• Experience working with or for international organizations, development programmes, or EU-funded projects is an advantage.

Benefits

• This is a home-based consultancy. As part of this assignment, travel is not required.