[Hiring] Director of Public Relations, Communications & Influencer Marketing @LOVESAC COMPANY

Role Description

As our Director of Public Relations, Communications & Influencer Marketing, you are responsible for developing and leading the company’s public relations, communications, influencer, and earned-media strategies to strengthen brand awareness and credibility through enhanced brand & product storytelling.

This leader will create compelling brand, talent, leadership, product and activation narratives and bring them to life through media coverage and headlines, influencer storytelling and creator support driving word of mouth to build brand love. The role will partner closely with Executive leaders, Brand, Marketing, Creative, Strategy, Product, and Insights to ensure a consistent narrative that builds the brand.

The ideal candidate is a strategic communications leader who combines strong storytelling and media relationships with a modern understanding of influencers, creators, social culture, and scaling digital content. They are results driven, commercially minded, highly collaborative, and able to translate business, product, and customer priorities into stories that generate meaningful awareness and engagement.

This position is remote and will report into Lovesac Corporate HUB based in Stamford, CT. Candidates must fully reside in the United States at all times during employment and should have the ability to travel as needed.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field required.
• 8+ years of progressive experience in public relations, corporate communications, influencer marketing, brand communications, or an integrated communications role.
• Experience in retail, furniture, home furnishings, lifestyle, consumer products, fashion, beauty, hospitality, or another consumer-focused industry strongly preferred.
• Demonstrated success developing and executing integrated PR and communications strategies.
• Strong relationships with relevant media, influencers, creators, and industry contacts.
• Demonstrated experience developing and scaling influencer and creator programs.
• Strong understanding of the evolving media, social, creator, and digital landscape.
• Exceptional storytelling, writing, presentation, and communication skills.
• Strong business and commercial acumen with the ability to connect communications strategies to business objectives.
• Experience managing agencies, budgets, and cross-functional teams.
• Strong strategic thinking and ability to operate effectively in a fast-paced, highly collaborative environment.
• Excellent judgment and discretion, particularly when managing sensitive or reputation-related matters.

Requirements

• Exemplify each of our Lovesac values, at all times, be results driven and utilize knowledge to meet or exceed key performance indicators (KPIs), goals and deadlines.
• Must be able to travel using various forms of transportation, as required by the Company in its sole discretion, for mandatory meetings and conferences held either at our offices or offsite (i.e. quarterly team connection weeks, companywide meetings and events, vendor visits).
• Must be able to travel up to 25% of the time to support company events, media opportunities, influencer activations, business meetings, and other communications initiatives as needed.
• Must comply with all policies and procedures outlined in the Lovesac Employee Handbook and work collaboratively with fellow employees, treating all clients, both internal and external with dignity and respect at all times.

Benefits

• Financial Benefits: Annual Bonus Program, Annual Long Term Incentive Program, Inaugural Grant Equity Award, 401K Matching Contribution, Financial Wellness Tools.
• Health and Wellness Benefits: Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Paid Parental Leave, Life/AD&D, Short Term and Long-Term Disability, Critical Illness and Accident Insurance, Employee Assistance Program.
• Paid Time Off: Up to 160 hours of paid time off within our fiscal calendar year, prorated from date of hire, 8 paid company recognized holidays.
• Pet Insurance and generous Associate Discounts.