[Hiring] Communications Manager @Niche

Role Description

From where to live to where to learn, Niche helps millions of students and families make some of life's biggest decisions, while modernizing how schools build their future classes. Communications is one of the most important ways we build credibility and trust, shape the narrative around our data and brand, and reach the B2B and B2C audiences who need us most.

As our Communications Manager, you'll lead day-to-day PR and media relations for Niche:

• Pitching our economist's research
• Translating rankings and platform data into stories reporters want to tell
• Securing speaking and awards opportunities

Reporting to the Director of Communications and Content, you'll execute against a broader comms strategy and work cross-functionally with Data, Social Media, Marketing, and Content teams to support campaigns.

What You Will Do

• Media Relations:
  • Drive Niche's earned media execution across trade, consumer, and business press, as well as newsletters, Substacks, podcasts, and other platforms.
  • Manage inbound media requests with speed and sound judgment, protecting Niche's reputation.
  • Own the go-to-market strategy and execution of our three annual rankings releases.
• Content & Materials:
  • Write and edit a range of external materials (press releases, media pitches, talking points, FAQs, etc.) with sharp attention to detail.
  • Help prepare executives for interviews and speaking opportunities: talk tracks, Q&A prep, briefing docs, etc.
  • Partner with the Content and Social Media teams to integrate communications wins into broader campaigns.
• Data Storytelling:
  • Translate data and research into compelling, defensible story angles for earned and owned media.
  • Proactively track and report performance via media monitoring and AI tools.
• AI Use & LLM Visibility:
  • Use AI tools to accelerate research, inspire concepts, interpret data, create assets, and more.
  • Test and build Projects, Skills, and automations to streamline workflows.
• Awards & Speaking:
  • Build and manage a pipeline of awards submissions and speaking opportunities.
  • Identify the conferences worth pursuing and own the submission process.

Qualifications

• 4–6 years of PR/communications experience, ideally in-house at a fast-moving tech company
• A proven media relations operator: you know how to build and maintain relationships
• Track record of data storytelling and translating research into earned media and thought leadership
• Sharp writer and editor across formats
• Familiar with how earned, owned, and shared media work together
• Experienced and comfortable using AI tools such as Claude
• Awareness of how PR and earned media influences LLM-powered search and brand discoverability
• Extremely organized, accountable, and able to manage up to keep projects moving
• Experience across B2B and B2C preferred; bonus if for a marketplace/platform

Compensation

Our national target base salary range is $82,400 - $103,000, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills.

Benefits

• Fully flexible workforce empowering employees to choose to work remotely or in the office
• Full-time, salaried position with competitive compensation
• Best-in-class 100% paid employee health plan, including vision and dental
• Flexible Paid Time Off Policy
• Stipend for building your work from home office
• Parental leave for all employees (12 weeks fully paid)
• Meaningful 401(k) with employer match
• Your ideas and work will make an immediate impact on our company and millions of users
• Join a team that cares about you, our mission, and celebrates our wins together!

Interview Process

• Phone Screen with Talent Acquisition Partner - 30 Minutes
• Video Interview with Hiring Manager - 45 Minutes
• Portfolio - writing samples such as pitches, ghostwriting, op-eds, etc.
• Team Interview - 60 Minutes
• Hiring Manager follow-up Interview - 30 Minutes

Company Description

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them.