[Hiring] Senior Manager, Business Strategy & Intelligence @InMarket

Role Description

InMarket is looking for a Senior Manager, Business Strategy & Intelligence to help leadership understand what is happening across the business, why it is happening, and what we should do next. This is a newly created role for someone who is naturally curious, highly analytical, and commercially minded.

• Understand the business:
  • Develop a deep understanding of our products, customers, revenue model, and go-to-market motion.
  • Identify the questions that matter most.
• Analyze performance:
  • Use data to understand product adoption, revenue, customer behavior, win/loss patterns, pricing, retention, expansion, and other business drivers.
• Solve ambiguous problems:
  • Structure complex questions, determine what needs to be known, investigate the data, identify root causes, and develop actionable recommendations.
• Inform strategy:
  • Evaluate product, pricing, packaging, customer, GTM, and investment opportunities.
  • Help leadership determine where to invest, change direction, or test something new.
• Understand customers and the market:
  • Identify shifts in customer behavior, competitive positioning, product demand, and market dynamics.
  • Translate them into business implications.
• Build a test agenda:
  • Identify opportunities to test new ideas and define success measures before a test begins.
• Make analysis repeatable:
  • Automate recurring analysis and workflows so the organization can access important insights without starting from scratch.
• Close data gaps:
  • Partner with Informatics to identify important questions we can't currently answer and determine what data or instrumentation is needed.

The questions you'll help answer include:

• What's driving growth?
• Why are we winning or losing business?
• What is driving customer behavior?
• What should we change about our product, pricing, or GTM approach?
• Where should we invest more or less?
• What should we test next?

What Success Looks Like:

• 90 days: You understand our products, customers, business model, and key performance drivers; establish a prioritized set of business questions; and deliver your first strategic recommendation.
• 6 months: Leadership relies on a repeatable analytical cadence to understand performance, identify opportunities and risks, and inform decisions.
• 12 months: Your work has influenced meaningful decisions across product, pricing, customers, GTM, or investment — and you've built repeatable processes that continue to create value.

Qualifications

• 7–10 years of experience in strategy, business operations, management consulting, product strategy, strategic analytics, or a related field, including meaningful experience inside an operating company.
• Strong understanding of how products, customers, revenue, and go-to-market connect, ideally in a data-driven B2B environment.
• Proven ability to take an ambiguous business problem, structure it, analyze the underlying data, and develop a recommendation.
• Strong SQL and analytical skills with a willingness to get into the data yourself. Experience with modern BI tools, BigQuery, and Salesforce is a plus.
• Strong product curiosity and commercial judgment.
• Excellent written and verbal communication skills, including experience presenting your own analysis and recommendations to senior executives.
• Comfortable working independently in a lean environment and owning the question, analysis, and recommendation.
• Experience using AI as part of your everyday analytical workflow.
• Experience in adtech, martech, measurement, SaaS, or another data-driven B2B business is a plus.

Benefits

• Competitive salary, stock options, flexible vacation
• Medical, dental and Flexible Spending Account (FSA)
• Company Matched 401(k)
• Unlimited PTO (within reason)
• Talented co-workers and management
• Agile Development Program (For continued learning/professional development)
• Paid Paternity & Maternity Leave
• For candidates in California, Colorado, New York City, Illinois, Minnesota, New Jersey, Vermont, and Massachusetts, the Targeted Base Salary Range for this role is $125,000 -$150,000.