[Hiring] Manager - Business Development & Franchise Recruiting @The Wendy's Company

Role Description

As a key member of the International Business Development team, the Manager – Business Development & Franchise Recruiting plays a critical role in helping this vision come to life by leading the franchising efforts for new market entries across Latin America/Caribbean (LAC). In this role, you will support Wendy’s International brand growth plan by driving the strategy, process, tools and teams required to effectively identify, evaluate and select new multi-unit and master franchise partners through the execution of new unit Development Agreements.

• Support the creation and recommendation of well-developed programs and incentives required to attract LAC franchise talent.
• Provide new franchisee support in both the traditional and non-traditional development arenas.

Responsibilities

• LATIN AMERICA/CARRIBEAN BUSINESS DEVELOPMENT STRATEGY & PLANS
  • Drives alignment pertaining to market growth potential vs. required franchisee profile and capability.
  • Informs and helps drive the development of LAC Franchise Recruiting strategies, plans, and associated business cases for priority growth markets.
  • Conducts competitive analysis to inform franchising landscape, competitor strategies, and areas of opportunity for Wendy’s.
  • Assesses LAC franchise recruiting broker and consulting landscape and provides recommendations on proposed partners, programs, required budget, and estimated ROI for target markets.
  • Works with cross-functional business partners to establish strategies and programs required to support new franchisee new unit growth.
  • Defines marketing and communications efforts required to drive lead generation for new LAC franchisee opportunities.
  • Prepares presentations and materials required to drive decisions with Senior Leadership.
  • Partners with Development and Legal leaders to define and implement processes required to support new franchisee incentives and programs.
• LATIN AMERICA/CARRIBEAN FRANCHISE RECRUITING & BUSINESS DEVELOPMENT
  • Drives Wendy’s new franchise recruiting efforts across LAC for both Traditional & Non-traditional opportunities.
  • Partners with key international leaders to develop and inform franchise recruiting strategies by market.
  • Manages all new franchise recruiting programs/processes and drives the recruitment, selection, and placement of new LAC franchisees.
  • Helps to manage efforts of the Global Recruiting Coordinator/Specialist to ensure candidate progression through the pipeline.
  • Manages relationships with local 3rd party franchise recruiting agencies and partners to help drive new candidate lead generation.
  • Establishes and converts leads into new franchisees.
  • Partners with Wendy's Legal team and Franchise Development to grant franchise rights.
  • Establishes on-boarding and training plans for all new franchisees in partnership with Operations and Training.
• LATIN AMERICA/CARRIBEAN FRANCHISE RECRUITING MARKETING
  • Maintains and develops LAC content for the Wendy’s franchise recruiting website, marketing materials, public relations efforts, and resources.
  • Manages new franchise candidate inquiries from website, internal, and external sources.
  • Partners with Communications, 3rd party creative firms and agencies to develop and evolve marketing and PR materials.
  • Partners with Franchise and Development Legal partners to update and evolve important information provided in the FDD/CDD.
• LATIN AMERICA/CARRIBEAN STRATEGIC PARTNERSHIP & INDUSTRY RELATIONS
  • Manages 3rd party strategic relationships and partnerships associated with LAC franchise recruiting and development.
  • Attends key industry conferences and networking events to establish relationships and leverage key resources.
  • Partners with Franchise Development and Finance leaders to help educate franchise lending partners on company initiatives.

Qualifications

• Bachelor’s Degree with at least 10 years professional work experience preferably in a corporate environment with an emphasis in franchising, recruiting, new restaurant development and/or strategic development.
• Track record of success driving franchise recruiting strategy with capability to demonstrate critical thinking, analytical, and problem-solving skills.
• Requires strong interpersonal skills, including written and verbal communication.
• Strong organizational skills with ability to multi-task and prioritize.
• Detailed knowledge of franchising and new restaurant development related policies and procedures.
• Knowledge of law (real estate, franchise, contract, business), real estate and financial management/accounting.
• Strong financial acumen and experience with deal negotiations and franchising in Latin America/Caribbean markets.
• Broader International exposure and experience ideal.
• Experience with management and supervision of direct and indirect employees.
• Highly proficient in Spanish as well as Portuguese (secondary).

Requirements

• Expected Work Location (Remote): It is expected that you will primarily perform work remotely.
• You may be asked to travel, as needed, to the Wendy's Restaurant Support Center (RSC) or to other location(s) as designated by the Company.

Benefits

• Parental leave.
• Free EAP sessions.
• Company 401k match.
• Other great offerings.