[Hiring] Head of Partnerships @Advantage HQ

Role Description

We are looking for a commercially minded Head of Partnerships to build and scale one of our most important growth channels: strategic partnerships and referrals. Your mission is to build a high-performing ecosystem of referral and strategic partners who consistently introduce Advantage HQ to qualified consumer brands.

These partners may include:

• Marketing agencies
• Fractional CMOs
• Consultants
• Technology providers
• Private equity firms
• E-commerce operators
• Other influential leaders within the DTC ecosystem

This is not a traditional relationship management role. You will be responsible for building partnerships that generate measurable commercial outcomes, not simply expanding a contact list.

You will own the entire partnership lifecycle, from identifying and recruiting high-value partners to activating relationships, generating qualified introductions, and converting those opportunities into revenue alongside our Sales team.

Success means building a network of highly engaged partners who consistently think of Advantage HQ when their clients, portfolio companies, or industry peers need help scaling.

Qualifications

• 7+ years of experience in strategic partnerships, channel partnerships, business development, alliances, or related commercial roles.
• Proven track record of building and scaling referral or strategic partnership programs that generate measurable pipeline and revenue.
• Experience within digital marketing agencies, professional services, consulting, marketing technology, or the broader e-commerce ecosystem.
• Established relationships with agency founders, fractional CMOs, consultants, e-commerce executives, investors, or other relevant industry leaders.
• Experience owning partner-sourced pipeline, revenue targets, and commercial KPIs.
• Strong understanding of referral agreements, revenue-sharing models, co-selling arrangements, and strategic partnerships.
• Excellent executive relationship-building, communication, and negotiation skills.
• Experience developing repeatable partnership playbooks, systems, and reporting frameworks.
• Strong organizational discipline and the ability to manage multiple strategic relationships simultaneously.
• Entrepreneurial mindset with a bias toward execution, ownership, and measurable results.

Requirements

• Identify, recruit, and establish partnerships with agencies, consultancies, fractional CMOs, technology providers, private equity firms, and other businesses serving high-growth consumer brands.
• Build relationships with founders, CEOs, CMOs, investors, and senior executives who can introduce Advantage HQ to qualified prospective clients.
• Develop a targeted partner acquisition strategy focused on organizations with strong access to our ideal customer profile.
• Identify complementary service providers and develop mutually beneficial referral and co-selling relationships.
• Negotiate commercial agreements, referral arrangements, and strategic collaborations that create long-term value for both parties.
• Own and grow a portfolio of strategic partners, ensuring relationships remain active, productive, and commercially valuable.
• Develop structured partner onboarding, enablement, and engagement programs.
• Equip partners with the positioning, messaging, case studies, and resources needed to confidently introduce Advantage HQ.
• Establish recurring partner meetings, executive introductions, and relationship-building initiatives that consistently generate opportunities.
• Identify underperforming partnerships and implement strategies to improve engagement and referral activity.
• Become a trusted commercial partner to the people and organizations within our ecosystem.
• Own partner-sourced pipeline and new revenue targets.
• Drive a consistent volume of high-quality introductions to qualified DTC and e-commerce brands.
• Work closely with our Sales team to ensure partner referrals are properly qualified, tracked, followed up, and converted.
• Identify opportunities to accelerate sales cycles through warm introductions, joint conversations, and executive relationships.
• Monitor referral-to-opportunity and opportunity-to-client conversion rates.
• Take accountability for the commercial performance of the partnerships channel.
• Build the processes, playbooks, and operating rhythms required to scale our partnerships program.
• Establish clear partner segmentation, prioritization, and activation frameworks.
• Develop referral tracking, attribution, reporting, and partner compensation processes.
• Create dashboards to measure partner activity, pipeline generation, revenue contribution, and overall channel performance.
• Leverage CRM systems, AI, and automation to improve partner discovery, engagement, relationship management, and reporting.
• Continuously refine our partnership model to make it more efficient, repeatable, and scalable.
• Identify new partnership opportunities across emerging channels, technologies, and industry ecosystems.
• Collaborate with Marketing on partner events, webinars, content collaborations, and joint go-to-market initiatives.
• Represent Advantage HQ at relevant industry conferences, networking events, and executive gatherings.
• Build relationships with influential operators and decision-makers across the broader e-commerce ecosystem.
• Bring market intelligence, competitive insights, and new business opportunities back to the leadership team.
• Work directly with executive leadership to shape the long-term direction of our partnerships strategy.

Benefits

• Opportunity to build and own one of the most important growth channels within a rapidly scaling business.
• Autonomy to develop our partnership strategy, establish high-value industry relationships, negotiate commercial structures, and build the systems required to turn partnerships into a sustainable revenue engine.
• Collaboration with experienced Sales, Growth, Marketing, and Client Services teams.
• Possibility to build something meaningful and develop an influential network within the consumer brand ecosystem.

Compensation & Location

• $290,000 to $850,000 USD total annual compensation, including base salary, performance bonus, and equity.
• Fully remote with infrastructure for high-performance distributed teams.
• North America required, with a strong preference for candidates based in the United States.