[Hiring] Head of Commercial Capability & Growth @WCF

Role Description

WCF is looking for an experienced and commercially curious leader to join us in a newly created role of Head of Commercial Capability & Growth. Reporting directly to the CEO and working closely with the COO, Executive Team, and divisional leadership teams, you will help us identify, evaluate, and unlock opportunities for sustainable, profitable growth.

This is a broad and influential role for someone who can combine strategic thinking with practical commercial application. You will strengthen WCF’s commercial capability by:

• Identifying and evaluating opportunities for profitable organic growth
• Improving how customer, market, and commercial insight informs decisions
• Helping our businesses strengthen customer acquisition, retention, and customer lifetime value
• Supporting the development of stronger customer propositions
• Identifying cross-selling and collaboration opportunities across WCF
• Exploring adjacent markets, partnerships, and new revenue opportunities
• Strengthening digital and eCommerce capability
• Assessing how technology, automation, and AI can improve commercial outcomes
• Supporting commercially robust business cases and investment decisions
• Helping maximize the commercial value created through acquisitions

This role is not about imposing a central approach on a diverse group of businesses. Success will depend on building trusted relationships, understanding different markets and business models, and influencing leaders through insight, credibility, and constructive challenge.

Qualifications

• Significant commercial leadership experience gained within retail, eCommerce, multi-channel, or another customer-focused environment
• Strong track record of accelerating profitable organic growth
• Experience identifying and bringing new products, services, or customer solutions to market
• Expertise in customer insight, CRM, commercial analytics, and market intelligence
• Experience using customer and commercial data to influence strategic decisions
• Strong commercial and financial judgement, including investment appraisal and assessment of return on investment
• Experience operating across a complex, diverse, or multi-site organisation
• Strong influencing, stakeholder management, and negotiation skills
• Credibility to present recommendations and business cases at Executive or Board level
• Experience leading strategic projects and organisational change
• Experience across both B2B and B2C markets, digital commerce, acquisitive businesses, commercial transformation, or the practical application of AI and automation would be particularly valuable

Benefits

• Broad influence across a diverse portfolio of businesses
• Opportunity to make a visible contribution to WCF’s future
• Autonomy to explore ideas and challenge established thinking
• Exposure to different sectors, customers, and commercial models
• Chance to join a part employee-owned business focused on long-term, sustainable success
• Share in our success through various share schemes
• 33 days holiday per annum (including bank holidays)
• Access to life insurance and pension schemes
• Access to employee discount programs, assistance programs, and exclusive WCF perks (from discounted pet food to glamping holidays)

Interested?

If you combine commercial curiosity with sound judgement and enjoy turning insight into practical action, we would be delighted to hear from you!