[Hiring] Director of Market Development & Referral Strategy @Abound Health

Role Description

Abound Health is seeking a Director of Market Development & Referral Strategy to join our Growth team. In this role, you will report to the Chief Growth Officer. The Director of Market Development & Referral Strategy will lead and develop a multi-state team responsible for driving referral growth, market development, and strategic partnerships across North Carolina, New Jersey, Pennsylvania, and Michigan. This is a hands-on leadership role for someone who excels at building scalable growth strategies, leveraging CRM systems and performance metrics, understanding customer needs, and developing high-performing teams. The ideal candidate will have a data-driven mindset and a proven ability to build processes, optimize referral funnels, and drive sustainable organizational growth. Travel of 25-50% is required.

• Lead and execute referral growth and market development strategies across North Carolina, New Jersey, Pennsylvania, and Michigan.
• Lead, coach, and develop the External Relationships team while establishing clear performance goals, KPIs, accountability measures, and growth objectives.
• Build and maintain strategic relationships with referral partners, including MCOs, care management organizations, support coordination agencies, schools, hospitals, and community organizations.
• Own and optimize CRM utilization, ensuring accurate pipeline management, forecasting, reporting, data integrity, and team adoption of best practices.
• Establish, monitor, and analyze funnel metrics including lead generation, referral volume, conversion rates, partner engagement, market penetration, and census growth.
• Develop and implement innovative market development, partnership, and outreach strategies based on customer insights, market trends, and growth opportunities.
• Collaborate with intake, clinical, operations, marketing, recruiting, and leadership teams to support successful client placements, exceptional partner experiences, and sustainable organizational growth.

Qualifications

• Strong understanding of intellectual and developmental disability services, Medicaid waiver programs, and community-based healthcare systems.
• Proven success building, developing, and scaling business development, referral development, provider relations, market development, or growth-focused programs.
• Demonstrated experience leading multi-state growth initiatives and managing relationships across diverse geographic markets.
• Strong understanding of CRM systems, pipeline management, customer relationship management, reporting tools, and data-driven decision-making.
• Experience establishing and managing KPIs, funnel metrics, dashboards, and performance reporting that drive measurable business outcomes.
• Demonstrated leadership experience coaching, developing, and managing high-performing teams within a metrics-driven environment.
• Strong communication, presentation, relationship-building, stakeholder management, and strategic planning skills.

Requirements

• Bachelor's degree in Business, Marketing, Human Services, Healthcare Administration, or a related field preferred, or equivalent combination of education and experience.
• 10+ years of relevant experience in healthcare, human services, business development, provider relations, payer relations, market development, growth strategy, or related industries.
• 5+ years of leadership experience managing teams and driving measurable growth initiatives.

Benefits

• Base pay is determined by factors such as work location, experience, job-related skills, and relevant education or training.
• In addition to base pay, total compensation may include various other forms of pay.
• Comprehensive benefits package, including competitive health, dental, and wellness benefits, which begin on your 60th day of employment.
• 401(k) plan becomes available after 12 months of employment.
• For more information about our total rewards package, please reach out to your Talent Acquisition Partner.