[Hiring] Head of AI Adoption & Enablement @Hotelbeds Group

Role Description

The Head of AI Adoption & Enablement is responsible for ensuring AI is effectively deployed and used across HBX, enabling the organization to adopt and scale AI capabilities across all functions. As an AI thought leader for the organization, the role continuously scans the market for emerging AI capabilities to ensure HBX stays at the forefront of practical, secure and scalable AI usage across all functions.

• Working in close partnership with Technology to co-define AI platforms and vendor capabilities.
• Own the central demand management and prioritization of AI use cases.
• Enable functions to deploy AI effectively by providing AI literacy training, guidance, and tools.
• Support the AI-empowered Workforce strategy by enabling tools, capabilities, and ways of working required to scale highest-impact AI initiatives.

Responsibilities

• Define and drive adoption of the enterprise AI stack, including copilots, agentic platforms, and embedded SaaS capabilities.
• Co-define the AI licensing strategy with Technology and Procurement.
• Drive AI literacy and capability building across functions through scalable programmes, training, and tools.
• Own a central, scalable intake and prioritization process for AI use cases.
• Partner with Technology to define AI and data platform requirements aligned with the AI-enabled workforce strategy.
• Work with Legal, Risk, Security, Technology, and Data to define and apply risk-based AI deployment principles.

Skills

• Strong understanding of AI platform ecosystems and ability to translate vendor capabilities into business applications.
• Deep understanding of AI fundamentals, LLMs, AI market solutions, and automation tools.
• Knowledge of enterprise AI tech stacks and role-based access models.
• Experience in demand management and prioritization of AI use cases.
• Strong commercial mindset with ability to assess and track value, cost, and ROI of AI initiatives.
• Strong change management and behavioral transformation skills.
• Strong leadership and communication skills to influence senior stakeholders.
• Ability to operate effectively in a co-ownership model with Technology.
• Strong decision-making and prioritization skills in high-demand environments.
• Strong capability in translating complex AI concepts into simple, actionable learning.
• Expertise in learning design and capability building methodologies.
• Excellent project planning and coordination abilities.
• Storytelling and communication skills to design awareness campaigns.
• High interpersonal and coaching skills to guide AI Leads and functional teams.
• Analytical skills to track adoption metrics and effectiveness of training programmes.

Experience

• 8+ years of experience in Digital Transformation with proven exposure to AI tools.
• Experience working with enterprise technology teams on platform adoption or AI tools.
• Experience defining or supporting prioritization frameworks for digital or AI use cases.
• Exposure to AI platform vendors and understanding of enterprise adoption.
• Experience tracking adoption, usage, and value metrics for digital or AI initiatives.
• Demonstrated experience leading large-scale enablement programmes.
• Proven track record deploying new digital solutions at enterprise scale.
• Experience driving behavioral and cultural change in adopting new digital capabilities.
• Hands-on experience coordinating training delivery and stakeholder engagement.
• Experience managing external training vendors and content partners.

Qualifications

• Bachelor’s degree in Business, Engineering, Computer Science or related.
• Master’s degree, MBA or equivalent preferred.
• Certifications in change management, AI fundamentals, agile or learning design preferred.

Benefits

• Opportunity to work within an innovative, engaging, and multicultural environment.
• Build strong and lasting business relationships and friendships from around the world.
• Opportunity to develop your career locally or within one of our beautiful working locations across the globe.