[Hiring] Founding Director, AI Digital Strategy @Lynton

Role Description

You excel and thrive with this kind of work. You've driven measured results for clients: pipeline, bookings, revenue, not just deliverables. You've led the work, and probably the people. And you're done watching your agency treat AI as a pilot project while it rewrites how the whole business gets done.

Here, AI is the operating model. As our founding strategy leader, you own the strategy layer of every engagement:

• Assessment and roadmap phase that opens each project
• Measurement framework that proves what the work produced
• Marketing-and-sales strategy that grows a launch into an ongoing engagement

You expand client accounts, including the AI agents we deploy to run their marketing, sales, and operations. You direct a fleet of AI agents through the production research and reporting, so your hours go to judgment and client leadership instead of throughput. You build the playbook and the frameworks from a blank page, and the team behind them as we grow.

A lot of that work is helping clients leave tools they have outgrown:

• Scope and lead migrations off legacy platforms (CRM, Marketing Automation, website CMS)
• Design the autonomous agents and AI automations that replace the workflows people used to hand-build

If you have spent years implementing and migrating client systems, this is where that experience compounds instead of repeating.

What you'll own

• Strategy and blueprint phases: Lead the phase that opens every engagement: digital estate assessments, technology-stack assessments, stakeholder sessions, and phased roadmaps with budget allocation. You produce decision-ready packages leadership approves with confidence.
• Systems adoption and migration: Lead clients off tools they have outgrown and onto AI-native infrastructure: scope the migration, design the autonomous agents and AI automations that replace brittle workflows, and own the cutover plan. You set the architecture and direct the build team and agents on execution.
• Measurement frameworks that prove revenue: Run measurement-definition workshops with client teams: what counts as a lead, how revenue attributes across marketing and sales, which offers run web-only so redemption proves attribution. Establish baselines, define the dashboards, own the monthly story.
• Marketing and sales strategy: Funnels, conversion, promotions and campaign systems, lifecycle and abandoned-intent recovery, and the handoffs where marketing becomes pipeline and pipeline becomes revenue. You define what the systems need to do; the build team makes them do it.
• Search and AEO: Own organic and local SEO across multi-location businesses and answer-engine optimization. Our own migration grew AI-referred traffic about twelvefold, and you'll build the practice that produced it into a repeatable capability for clients.
• Paid-media readiness and advisory: Own the tracking foundation and advise clients shifting budget to digital: ROAS targets, channel mix, what to spend where once the numbers are trustworthy. This is the expansion lane, where you grow launched projects into ongoing engagements.
• Client leadership: Present to VPs and executives and earn the decision. Translate one plan into per-stakeholder outcomes across marketing, sales, search, and the executive team. Surface the next phase at the moment the data justifies it.
• AI-first delivery: Direct our agent fleet on strategy work: audits, competitive research, content and funnel analysis, reporting. Manage the per-engagement AI inference budget like any other resource. Build reusable agent workflows so every engagement makes the next one faster.
• Agents you deploy for clients: Beyond the internal fleet, you scope, build, and operate AI agents on the client's behalf: running their ads and campaigns, qualifying and routing leads, handling lifecycle and support, keeping their reporting current. These are recurring engagements you own and grow, not one-time projects.

Qualifications

• 8+ years driving measurable results for clients in digital marketing and sales strategy.
• Agency-grown with experience inside agencies.
• Experience working inside clients' stacks, implementing, integrating, and migrating marketing and CRM systems.
• Proven leadership experience in running a team, a client pod, or major engagements end to end.
• Deep analytics fluency: GA4, GTM, conversion tracking, attribution modeling, dashboard design.
• Local SEO depth, plus real curiosity about AEO and AI search.
• Frustrated in the right way, watching your agency treat AI as an experiment.
• Ready to build, not just manage.
• AI-first in practice, working with AI agents or LLM-driven workflows day to day.

Bonus

• Hands-on paid-media management
• Booking or e-commerce funnel optimization
• RevOps or CRM/martech implementation and migration experience
• Replacing legacy workflow automation with code or AI agents
• Familiarity with modern open-source web stacks