[Hiring] AI Creative Director @Pencil

Role Description

At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too.

We are looking for a GenAI Creative Director with a strong background in enterprise advertising to lead creative delivery using the Pencil platform and modern GenAI workflows. This role goes beyond generating content. The GenAI Creative Director will design and lead agentic and nodal creative workflows that connect insights, concepts, and outputs into scalable systems. Using custom agents and structured workflows, you will help enterprise brands move from idea to execution with speed, consistency, and strategic clarity.

You will work closely with Creative Producers, Creative Strategists, Customer Success teams, and clients to understand marketing challenges and translate them into effective GenAI-enabled creative systems.

The ideal candidate combines deep advertising experience with strong system thinking, and understands how to use agents, prompts, and workflows to produce creative work that is both scalable and strategically grounded in data and insights.

Requirements

• Design and oversee creative delivery using agentic and nodal workflows, connecting insights, concepts, copy, imagery, and video into scalable creative systems that produce high-quality advertising outputs for enterprise clients.
• Work closely with Creative Producers and Creative Strategists to understand client challenges and translate them into effective GenAI-enabled creative solutions for brands across global markets, particularly around EU and US.
• Develop and implement custom agents and structured workflows that automate repeatable creative tasks, enabling teams to produce consistent and scalable outputs while maintaining strong creative quality.
• Lead and guide GenAI Designers, Creators, and Art Directors through the full creative process—from insight development and concept creation to copywriting, image and video generation, and final creative assembly.
• Act as a GenAI and Pencil platform expert in client discussions, helping teams and clients understand the capabilities of GenAI while managing expectations around what the technology can and cannot achieve.
• Collaborate with distributed creative teams across EU and Asia time zones, ensuring strong coordination, clear timelines, and effective project delivery.
• Support the company’s broader enablement mission by sharing workflows, techniques, and learnings openly with internal teams through walkthroughs, demos, documentation, and recordings.
• Work closely with Training, Customer Success, and Sales teams to help unblock teams and clients, ensuring they can successfully adopt GenAI workflows and deliver creative work using the Pencil platform.
• Collaborate with Product and Engineering teams to test new GenAI features, workflows, and agents, providing structured feedback to improve the platform and ensure it supports real-world creative needs.
• Where necessary, intervene directly in creative execution—refining outputs, improving prompts, or adjusting workflows—to ensure work meets the quality expectations of global brands.