[Hiring] Web Operations Manager @Vasion

Role Description

Vasion is seeking a Web Operations Manager who embodies our core values and is excited to make an impact on our team. This role is remote, or hybrid for candidates within commuting distance of one of our offices in St. George or Lehi, UT. Reporting to the Director of Digital Marketing/Experience, the Web Operations Manager owns the day-to-day operations, performance, search visibility, and conversion performance of Vasion's public-facing web properties.

The role is responsible for hands-on execution across the web stack:

• Building and publishing webpages in the CMS
• Owning technical SEO and AEO/GEO content structuring
• Running conversion rate optimization and personalization programs
• Governing multi-brand domain strategy and redirects
• Maintaining site performance against Core Web Vitals

As the operational lead of the web team, this role runs standups, sprint planning, and prioritization meetings, builds and maintains the web roadmap, and serves as the primary point of contact for any stakeholder engaging the web function.

Responsibilities

• Web Operations
  • Own day-to-day health of Vasion's web tech stack, including the CMS, GA4, tag manager, experimentation tools, and SEO research platforms like SEMrush and Ahrefs
  • Build, assemble, and publish webpages and landing pages directly in the CMS using existing components and templates
  • Monitor and continuously improve Core Web Vitals, site speed, uptime, and overall page performance
  • Coordinate QA, cross-browser testing, regression testing, and releases with the web development team
  • Steward Vasion's multi-brand web footprint and own redirect management, URL governance, and the ongoing consolidation of properties into the Vasion brand
  • Support localization and multi-region site execution in partnership with content and regional marketing teams
  • Serve as the first touchpoint for stakeholders engaging the web team
  • Lead web team standups, sprint planning, and prioritization meetings
• Search Visibility (SEO / AEO / GEO)
  • Own hands-on technical SEO: schema, structured data, crawlability, sitemaps, internal linking, and site speed optimization
  • Partner with the content team on on-page SEO — keyword strategy, content briefs, and optimization of existing and net-new pages
  • Lead Vasion's Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy
  • Maintain entity consistency across web properties and third-party sources
• Conversion Rate Optimization
  • Own the CRO program end-to-end: hypothesis generation, A/B and multivariate test design, execution, analysis, and rollout
  • Build and continuously refine funnel maps for the website and lead-generation landing pages
  • Create high-performing landing pages that capture marketing-qualified leads
  • Use quantitative (GA4) and qualitative (heatmaps, session replay) signals to identify friction and surface optimization opportunities
  • Own Vasion's web personalization program
• Strategy Partnership, Analytics & Cross-Functional Operations
  • Partner with the Director of Digital Marketing to set web strategy direction
  • Collaborate daily with web developers, UX/UI designers, and the content team
  • Deliver weekly, monthly, and quarterly performance reporting and insights
  • Stay current on web, search, and experimentation trends

Qualifications

• 6–8 years of experience in web optimization, web operations, or a closely related discipline
• Demonstrated proficiency managing content and structure inside a modern CMS (headless CMS strongly preferred)
• Hands-on technical SEO experience — schema, structured data, crawlability, site speed, and on-page optimization
• Proven ability to structure and build web content for AI and large language models
• Experience with web analytics and experimentation tools (GA4, Adobe Analytics, etc.)
• Working knowledge of HTML and CSS
• Strong analytical skills with a data-driven approach
• Excellent communication and interpersonal skills

Preferred Qualifications

• B2B SaaS or technology industry experience
• Agile/Scrum project management experience
• Familiarity with GitHub and modern web deployment workflows
• GA4 certification
• Experience with SEO platforms like SEMrush, Ahrefs, etc.
• Experience with heatmap and session replay tools
• Light JavaScript ability
• Experience supporting localized and multi-region website properties
• Fluency using AI and LLM tooling in day-to-day workflow
• A passion for problem-solving and creativity
• Ability to manage multiple projects in a fast-paced environment
• Highly collaborative team player

Benefits

• Flexible work environment
• Discretionary Vacation Bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company match and immediate vesting
• Financial wellness education
• Company-contributed HSA
• Onsite perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.

Company Description

Vasion is dedicated to enabling digital transformation for everyone by providing an affordable, integrated SaaS solution that simplifies business operations. Vasion offers a flexible working environment for our 400+ employees around the globe, including at our headquarters in St. George, Utah, and offices in the UK, Germany, and Lehi, Utah.