[Hiring] Virtual Assistant (CRM Email Campaigns) @Somewhere

Role Description

The Virtual Assistant (VA) will support the CRM function by managing the end-to-end execution of UK trade email campaigns. This includes:

• Translating trade plans into email briefs
• Building campaigns
• Testing
• Preparing them for final approval

Key Responsibilities

• Campaign Planning & Briefing
  • Review and interpret weekly/monthly trade plans (offers, themes, key messaging)
  • Translate trade plans into structured email briefs
  • Submit briefs for review and approval by the Senior CRM Manager
  • Incorporate feedback and finalise briefs
• Email Build & Setup
  • Build 2–3 email campaigns per week using a block-based email builder
  • Ensure emails are visually consistent with brand guidelines and campaign objectives
  • Configure content, links, and dynamic elements where required
• Platform Management
  • Work within the following tools:
    • Dyspatch (email creation and block building)
    • Iterable
• Testing & Quality Assurance
  • Conduct thorough QA checks, including:
    • Content accuracy
    • Link functionality
    • Rendering across devices (mobile/desktop)
  • Resolve any issues prior to submission
• Campaign Handover
  • Deliver final, fully built and tested campaigns to the Senior CRM Manager for approval and scheduling
  • Ensure all campaign components meet required standards

Qualifications

• Previous experience in CRM or email marketing
• Familiarity with platforms such as Iterable, Braze, or Klaviyo
• Experience with block-based email builders (e.g. Dyspatch or similar tools)
• Basic understanding of email performance metrics (e.g. open rate, click-through rate) advantageous but not essential
• Strong attention to detail and ability to follow brand guidelines
• Good written communication skills for drafting briefs and email content

Requirements

• Approximately 1 to 1.5 days per week
• Workload includes building 2–3 email campaigns weekly
• Flexible working hours, aligned with campaign deadlines

Reporting & Collaboration

• Reports directly to the Senior CRM Manager
• Works collaboratively to refine briefs and campaigns
• Expected to communicate progress, flag issues, and meet agreed timelines