[Hiring] VIP User Operation Senior Specialist @Binance

Role Description

Own VIP user lifecycle operations:

• Lead the strategy and execution of lifecycle operations for high-value and VIP users, covering acquisition, activation, retention, repeat engagement, asset retention, and long-term value growth.

Build and optimize VIP user segmentation framework:

• Develop a comprehensive VIP user segmentation model based on asset size, trading behavior, activity level, and user preferences.
• Drive differentiated operational strategies for refined user management and optimal resource allocation.

Improve VIP user retention and engagement:

• Enhance VIP user stickiness through membership benefits, exclusive campaigns, loyalty programs, gamification, targeted outreach, and personalized services.
• Drive VIP conversion and asset growth by identifying growth paths for high-potential users and designing mechanisms to improve VIP upgrade conversion, asset retention, product penetration, and overall user value contribution.

Design and optimize VIP referral and advocacy programs:

• Explore referral, invitation, and word-of-mouth growth mechanisms tailored to high-value user segments, driving organic growth and network-based expansion among premium users.

Lead A/B testing and refined operational strategies:

• Design and execute A/B tests, personalized engagement strategies, and lifecycle-based operational initiatives to continuously improve efficiency, conversion, and user experience.

Drive cross-functional collaboration to enhance VIP experience:

• Work closely with Product, Marketing, Customer Service, Sales, Compliance, and Risk teams to ensure smooth execution of VIP-related strategies, campaigns, and service processes, while continuously improving user satisfaction.

Leverage data to identify business opportunities:

• Apply strong analytical and logical thinking to build and optimize VIP user monitoring frameworks, uncover user insights, identify operational gaps, and develop data-driven solutions.

Develop deep understanding of products and VIP user needs:

• Gain a strong understanding of product features, user journeys, and value propositions across business lines.
• Translate VIP user preferences and pain points into actionable operational improvements.

Qualifications

• Proven track record in managing VIP, high-net-worth, or key user segments, with successful cases in retention, engagement, conversion, repeat activity, or asset growth.
• 5+ years of experience in the internet industry, with at least 3 years in senior user operations, VIP operations, or growth roles in e-commerce, fintech, trading platforms, wealth management, or related sectors preferred.
• Proven ability to independently lead VIP user operation initiatives and campaigns, with a structured methodology and strong execution skills.
• Strong command of user segmentation, A/B testing, funnel analysis, lifecycle management, and personalized operational strategies, with the ability to apply them effectively to business goals.
• Familiarity with marketing automation platforms, CRM systems, or user operation tools, and the ability to scale personalized and automated operations.
• Excellent analytical skills with the ability to build and improve user monitoring and analysis frameworks, identify issues through data, validate hypotheses, and drive actionable solutions.
• Familiarity with multi-line products and user journeys, with the ability to accurately identify VIP user preferences, needs, and pain points, and translate them into effective operational strategies.
• Strong ability to work across internal cross-functional teams and external stakeholders to drive complex initiatives forward.
• Fluent in both English and Mandarin, with the ability to collaborate effectively with global teams, overseas partners, and relevant stakeholders.

Requirements

• Proven track record in managing VIP, high-net-worth, or key user segments, with successful cases in retention, engagement, conversion, repeat activity, or asset growth.
• 5+ years of experience in the internet industry, with at least 3 years in senior user operations, VIP operations, or growth roles in e-commerce, fintech, trading platforms, wealth management, or related sectors preferred.
• Proven ability to independently lead VIP user operation initiatives and campaigns, with a structured methodology and strong execution skills.
• Strong command of user segmentation, A/B testing, funnel analysis, lifecycle management, and personalized operational strategies, with the ability to apply them effectively to business goals.
• Familiarity with marketing automation platforms, CRM systems, or user operation tools, and the ability to scale personalized and automated operations.
• Excellent analytical skills with the ability to build and improve user monitoring and analysis frameworks, identify issues through data, validate hypotheses, and drive actionable solutions.
• Familiarity with multi-line products and user journeys, with the ability to accurately identify VIP user preferences, needs, and pain points, and translate them into effective operational strategies.
• Strong ability to work across internal cross-functional teams and external stakeholders to drive complex initiatives forward.
• Fluent in both English and Mandarin, with the ability to collaborate effectively with global teams, overseas partners, and relevant stakeholders.

Benefits

• Shape the future of finance.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle challenging projects in a fast-paced and innovative environment with autonomy.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team).