[Hiring] Senior Principal Competitive Intelligence Analyst @UKG

Role Description

We are seeking a Senior Principal, CMI analyst to serve as a cornerstone of this transformation, someone who can operationalize market intelligence, shape executive narratives, and act as a thought partner to senior leadership. This role is not about feature/function comparisons or tactical deal support. It is about connecting signals across the market, forming clear points of view, and influencing strategic direction at the highest levels of the company.

Responsibilities

• Operationalize Market Intelligence
  • Stand up scalable processes to systematically capture, synthesize, and distribute market intelligence
  • Establish frameworks for signal detection → insight generation → executive communication
  • Partner across Strategy, Product, Marketing, and Sales to ensure intelligence is actionable and adopted
• Develop a Robust Market Fact Base
  • Build and maintain a centralized, trusted view of the market, including:
    • Market size, growth, segmentation, and share
    • Competitive positioning across core and adjacent categories
    • Emerging entrants and disruptors (e.g., AI-native platforms)
  • Synthesize data from multiple sources (analyst firms, earnings, ecosystem signals, internal data)
  • Translate raw data into clear implications for UKG’s strategy and positioning
• Deliver Executive-Level Insight & Narrative
  • Produce concise, high-impact briefs for senior leadership
  • Develop clear POVs on major competitor moves and emerging threats
  • Identify patterns and inflection points across the market, not just isolated events
• Identify Strategic Patterns & Opportunity Spaces
  • Analyze category convergence across HCM, ERP, CRM, ITSM, and AI platforms
  • Articulate where UKG can differentiate and win, particularly leveraging:
    • Unique data assets
    • Position at the “action layer”
    • AI-driven workflow opportunities
  • Extract insights from win/loss trends and deal data to identify momentum shifts and competitive gaps
• Build an Executive Communication Strategy
  • Design and execute a communication strategy for intelligence consumption at the executive level
  • Establish consistent formats for:
    • Monthly/quarterly executive briefings
    • Strategic deep dives (e.g., AI disruption, competitor strategy)
    • Event readouts
  • Ensure insights are digestible, provocative, and decision-oriented
• Act as a Strategic Thought Partner
  • Engage directly with senior leaders across Product, Strategy, and GTM as a trusted advisor
  • Help frame the right strategic questions, not just provide answers
  • Bring forward forward-looking insights that shape discussions, priorities, and investments
• External Market Engagement
  • Represent UKG at key industry events
  • Build an external network across analysts, startups, and ecosystem players
  • Bring back synthesized insights, not conference summaries

Company Description

UKG is the Workforce Operating Platform that puts workforce understanding to work. With the world's largest collection of workforce insights, and people-first AI, our ability to reveal unseen ways to build trust, amplify productivity, and empower talent, is unmatched. It's this expertise that equips our customers with the intelligence to solve any challenge in any industry — because great organizations know their workforce is their competitive edge. Learn more at ukg.com.