[Hiring] Senior GoHighLevel Expert - GHL & Automation Specialist @Vasquez Law Firm,PLLC

Role Description

We are building and improving our CRM systems inside GoHighLevel and need an expert to organize the setup, workflows, automations, reporting, lead routing, and campaign tracking.

• Build, organize, and optimize GoHighLevel CRM systems for Vasquez Law Firm
• Configure pipelines for different practice areas such as immigration, personal injury, workers’ compensation, criminal defense, and family law
• Design workflows around the full client journey: lead capture → follow-up → booking → intake → consultation → signed case
• Create and manage automations for SMS, email, calls, internal notifications, appointment reminders, and follow-ups
• Build custom forms, landing page connections, calendars, tags, triggers, and contact segmentation
• Improve lead routing based on source, campaign, practice area, location, language, and contact preference
• Connect GHL with tools such as CallRail, Google Ads, Meta Ads, TikTok, Google Sheets, Slack, Zapier, Make, n8n, and other platforms
• Help organize UTM tracking, campaign attribution, and source reporting
• Create dashboards and reports showing calls, leads, booked consultations, qualified intakes, and signed cases
• Troubleshoot broken workflows, duplicate contacts, missed notifications, attribution issues, and CRM errors
• Document all workflows, pipelines, tags, and automations clearly
• Develop a step-by-step CRM blueprint and training plan for internal team members
• Work with the marketing, intake, and operations teams to improve speed-to-lead and conversion rates

Qualifications

• Strong experience building and managing CRM systems inside GoHighLevel
• Proven experience with GHL workflows, pipelines, forms, calendars, triggers, campaigns, tags, and automations
• Background in marketing, advertising funnels, lead generation, or sales operations
• Ability to structure CRM systems around the full customer journey
• Experience with lead attribution, UTMs, campaign tracking, and reporting
• Ability to troubleshoot CRM and automation issues independently
• Strong communication and documentation skills
• Detail-oriented, organized, and reliable
• Comfortable working with marketing, intake, sales, and operations teams

Preferred Qualifications

• Experience working with law firms or service-based businesses
• Experience with CallRail, Google Ads, Meta Ads, TikTok Ads, GA4, Google Tag Manager, Slack, Google Sheets, Zapier, Make, or n8n
• Bilingual English/Spanish is a plus
• Experience creating CRM training materials or SOPs
• Experience building dashboards for leadership reporting
• Understanding of intake workflows, appointment booking, and sales pipelines

Final Deliverables

• A fully organized GoHighLevel CRM setup
• Custom pipelines by practice area and lead stage
• Automated follow-up workflows
• Lead routing and notification systems
• Forms and landing page integrations
• Campaign attribution and source tracking structure
• Dashboards and reporting views
• A clear CRM blueprint for ongoing use
• Step-by-step documentation and training materials for the team