[Hiring] RevOps Manager @Instrumentl

Role Description

We're looking for a RevOps Manager to own the technical infrastructure that powers our marketing engine. This is a builder role. You'll architect our marketing data model within our CRM, integrate new data sources, and implement AI tools across our marketing programs. You'll partner closely with:

• Product Marketing Managers (campaigns, launches)
• Events & Community team (conferences, virtual webinars, community programs)
• Growth Product team (focused on product signups and onboarding flow)

You’ll act as the connective tissue for Marketing, Sales, and CS initiatives so every launch ships with the execution and reporting these teams need to operate in lockstep.

You'll work alongside two other RevOps Managers and report directly to the Revenue Operations Lead. Together, you'll form the core team that makes our GTM motion efficient, scalable, and increasingly intelligent. This role is ideal for someone who's an equal parts systems thinker and hands-on builder.

What You'll Own

• Data Architecture & CRM Ownership
  • Maintain our marketing data model in HubSpot, ensuring clean object relationships, consistent field architecture, and scalable structure as we grow.
  • Build and maintain data pipelines that connect external sources into our marketing systems.
  • Establish data governance standards and ensure data quality across all marketing systems.
  • Partner with Growth Product to instrument signup and onboarding events.
  • Continuously test, refine, and improve lead scoring and segmentation models.
  • Create a "single source of truth" for marketing data.
• AI Tooling & Automation
  • Evaluate, implement, and optimize AI tools that enhance marketing productivity.
  • Build automated workflows that reduce manual work for marketers.
  • Partner with PMMs and the Events team on change management and adoption of new tools.
  • Stay current on emerging AI/automation capabilities.
• Reporting & Analytics Infrastructure
  • Build and maintain dashboards and reports that provide visibility into funnel health, channel performance, and ROI.
  • Document metric definitions, scoring logic, and attribution methodologies.
  • Partner with the Growth Product team to define and report on signup and onboarding funnel KPIs.
  • Partner with PMM to define launch KPIs and stand up dashboards.
• Integration & Tech Stack Management
  • Partner with Data Engineering and the Growth Product eng team, and own outside integrations between our marketing tools.
  • Evaluate new tools and make build-vs-buy recommendations.
  • Ensure our marketing tech stack is lean, well-integrated, and delivering ROI.
• Project Execution for New Initiatives
  • Support the Events & Community team in launching in-person events.
  • Ensure every launch has clean instrumentation.
  • Coordinate with the other RevOps Managers to make sure motions are aligned end-to-end across the funnel.

Qualifications

• 3-5+ years in Marketing Operations, Revenue Operations, or a GTM Systems role at a B2B SaaS company.
• Experience implementing AI/automation tools in a marketing context.
• Strong technical skills: You can write formulas, build complex workflows, and aren't intimidated by AI.
• Data architecture/Integration experience: You've designed or significantly improved a marketing data model.
• Analytical mindset: You make decisions based on data and can interpret funnel and conversion metrics.
• Comfort partnering with a product/engineering team.

Bonus if you have

• Familiarity with product analytics tools and how product event data feeds lifecycle marketing.
• Familiarity with data enrichment vendors and intent data providers.
• Experience supporting field marketing, events, or community programs.
• Experience with BI tools or data warehouses.

Who you are

• Builder mentality: You'd rather create a scalable system than do the same manual task twice.
• Curious about AI: You're excited about how AI is changing marketing.
• Strong communicator: You can explain technical concepts to non-technical stakeholders.
• Ownership-oriented: You see a gap, propose a solution, and drive it forward.
• Collaborative: You know that the best systems are built in partnership with the people who use them.

Compensation & Benefits

• For US-based candidates, our target salary band is $120,000 – $170,000 USD + equity.
• 100% covered health, dental, and vision insurance for employees (50% for dependents).
• Generous PTO, including parental leave.
• 401(k).
• Company laptop and home-office stipend.
• Bi-Annual Company Retreats for in-person collaboration.