[Hiring] Regional Operations Manager @TBC Corporation

Role Description

The Regional Operations Manager (ROM) serves as a frontline ambassador of the Big O Tires® franchise brand, responsible for driving operational excellence, improving franchisee performance, and supporting profitable growth across assigned markets. This role provides hands-on operational support, targeted training, and consistent reinforcement of brand standards to both new and established franchisees.

The ROM will leverage deep expertise in retail operations, training, and compliance to enhance store performance, lead franchisees through change, and accelerate the development of newly onboarded owners. Success in this role requires strong business acumen, exceptional communication skills, and a commitment to delivering high-quality field support that strengthens franchise relationships and enhances the Big O customer experience. This is a western US remote role. Ideal candidates should be located near a major airport.

Job Responsibilities

• Operational Support & Field Engagement
  • Provide in-store operational support to new and existing franchisees for defined time periods to help them achieve operational proficiency.
  • Conduct structured onboarding and integration training for new franchisees, ensuring alignment with Big O operational standards and business expectations.
  • Analyze store operations and performance, offering practical guidance to drive improvement in sales execution, customer service, operational efficiency, and profitability.
• Training & Development
  • Deliver supplemental and targeted training for store teams across key operational areas, including but not limited to:
    • Sales techniques and selling skills
    • Phone execution (Marchex)
    • Credit programs (Primary & secondary providers)
    • P&L management, financial stability, and improvement strategies
    • Labor management and controllable expense optimization
    • Point-of-Sale (POS) system essentials
    • Tire and automotive service fundamentals
    • Bay and scheduling management
    • Inventory processes and controls
    • Additional Big O training programs as business needs evolve
• Brand Standards & Compliance
  • Review store operations to ensure compliance with Big O Tires brand standards, operational policies, and required processes.
  • Verify proper installation and readiness of store equipment, computer systems, software platforms, and other operational components necessary for franchisee success.
• Franchise Relationship Building
  • Build strong, trust-based relationships with franchisees by demonstrating value, delivering high-impact support, and acting as a reliable operational consultant.
  • Proactively communicate best practices, operational insights, and performance opportunities to help franchisees grow and sustain their businesses.
• Cross-Functional Collaboration
  • Work in partnership with Franchise Business Consultants, Division Vice Presidents, the Director of Operations, and other members of the Franchise Field Team to support market-level initiatives and strategic priorities.
  • Identify opportunities for cross-functional expertise and involve field partners as needed to accelerate franchisee performance.
• Additional Responsibilities
  • Support execution of national and regional initiatives that enhance brand consistency and operational excellence.
  • Maintain accurate reporting and documentation of field visits, training activities, and franchisee progress.
  • Perform other duties as assigned.

Qualifications

• Bachelor’s degree in Business, Operations, or a related field; equivalent professional experience may be considered.
• 2–5 years of progressive field operations experience in automotive, retail, or franchise environments.
• Proven training, coaching, and presentation skills, with the ability to simplify complex operational concepts for diverse audiences.
• Demonstrated ability to challenge, motivate, influence, and communicate effectively with franchisees and store teams.
• Strong proficiency with Microsoft Office, including PowerPoint, Word, and Excel.
• Demonstrated operational expertise, including P&L management, financial analysis, and performance improvement within a competitive automotive or retail environment.
• Proven ability to work cross‑functionally with field teams and support departments.
• Excellent organizational skills, with the ability to manage multiple priorities across a large geographic territory.
• Willingness and ability to travel 80–90%, including overnight travel.
• Ability to support occasional evenings and weekends based on store needs or training schedules.
• Bilingual (Spanish/English) proficiency is a strong plus.

Benefits

• Market competitive compensation
• 401(k) and Roth with company match. Immediate 100% vesting
• Comprehensive benefits including medical, dental and vision
• Company paid short term disability and employer subsidized long term disability
• Company paid life insurance
• Discounted tire purchasing
• Tuition reimbursement
• Employee assistance program
• Generous paid vacation and paid time off
• Customizable voluntary benefits
• and More!!!

Mission Critical Competencies

• Strategic Mindset: seeing ahead to future possibilities and translating them into breakthrough strategies.
• Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Cultivates Innovation: Creating new and better ways for the organization to be successful.
• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
• Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
• Develops Talent: Developing people to meet both their career goals and the organization's goals.
• Ensures Accountability: Holding self and others accountable to meet commitments.
• Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
• Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Instills Trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
• Change Management: effective Sponsorship, Change Agent and influencing skills. Adaptive, agile, flexible, open minded. Proven ability to build cross-functional commitment, lead, simplify and scale complex dynamic organizations through transformational change.