[Hiring] Optometrist – Client Strategist @Eyecare Pro

Role Description

We're looking for a qualified Optometrist (OD) who is interested in transitioning their clinical knowledge and industry experience into a strategic, client-facing role. As an Optometrist – Client Strategist, you'll use your understanding of eyecare practices, patient needs, and the optometry industry to help our clients achieve measurable business growth through effective digital marketing strategies.

This is an exciting opportunity for an optometrist who enjoys building relationships, understanding business challenges, and helping practices succeed beyond the examination room.

The Optometrist – Client Strategist serves as the strategic advisor and primary point of contact for a dedicated portfolio of eyecare clients. This is a non-clinical role. You will not be providing patient care or performing eye examinations.

Key Responsibilities

• Client Relationship Management
  • Serve as the primary point of contact for an assigned portfolio of optometry and eyecare clients.
  • Build trusted relationships with practice owners and eyecare professionals through proactive communication and strategic consultation.
  • Lead recurring client meetings to review marketing performance, discuss business goals, and recommend strategic initiatives.
  • Apply your clinical and industry knowledge to understand each practice's unique challenges and opportunities.
  • Manage client expectations and maintain a high standard of service.
  • Identify potential risks and proactively address concerns to support client satisfaction and retention.
• Strategic Marketing Leadership
  • Develop and maintain digital marketing strategies tailored to each practice's goals.
  • Use your understanding of optometry practice operations, patient behavior, and industry trends to identify growth opportunities.
  • Collaborate with internal marketing specialists to develop strategies across SEO, paid advertising, websites, social media, and other digital channels.
  • Review campaign performance and recommend improvements based on data and business objectives.
  • Translate clinical and industry insights into actionable marketing recommendations.
  • Identify opportunities to expand services that will benefit clients.
• Performance Analysis & Reporting
  • Analyze marketing performance using tools such as Google Analytics 4 (GA4), Google Business Profile insights, SEO reporting, paid advertising metrics, and call tracking.
  • Interpret marketing data and connect campaign performance to practice growth objectives.
  • Prepare and present clear, actionable performance reports during client meetings.
  • Monitor campaign results and identify optimization opportunities.
  • Develop proficiency in digital marketing reporting tools through ongoing training and practical experience.
• Cross-Functional Collaboration
  • Work closely with Project Managers to ensure client projects remain on schedule.
  • Collaborate with SEO, Paid Media, Content, Design, Development, and other internal teams.
  • Provide clinical and industry-specific insights to support accurate, relevant marketing content and campaigns.
  • Communicate client priorities and strategic direction clearly to internal stakeholders.
  • Advocate for both client needs and effective internal execution.
• Client Growth & Retention
  • Build long-term client partnerships focused on measurable practice growth.
  • Identify opportunities to improve patient acquisition, retention, and practice visibility.
  • Recognize opportunities for upselling and cross-selling services that align with client objectives.
  • Support contract renewals by consistently demonstrating value.
  • Monitor client satisfaction and proactively address risks.
  • Encourage referrals through exceptional client experiences.
• Industry Expertise & Continuous Learning
  • Apply your existing optometry knowledge to strengthen marketing recommendations.
  • Stay informed about developments in optometry, ophthalmology, patient experience, and practice management.
  • Develop a strong understanding of digital marketing best practices, AI tools, and emerging technologies.
  • Continuously improve your marketing and strategic consulting capabilities through training and collaboration.
  • Help bridge the gap between clinical eyecare expertise and effective business growth strategies.

Qualifications

• A recognized qualification in Optometry.
• Professional experience working in an optometry practice or eyecare environment.
• Strong understanding of optometry practice operations, patient experience, and industry challenges.
• Excellent verbal and written English communication skills.
• Strong relationship-building and interpersonal abilities.
• Commercial awareness and an interest in business growth.
• Analytical thinking and problem-solving skills.
• Confidence presenting information and recommendations to professional audiences.
• Strong organizational skills and the ability to manage multiple client relationships.
• Ability to work independently in a remote environment.
• Willingness to learn digital marketing strategies, reporting tools, and emerging technologies.

Requirements

• Experience managing, owning, or helping grow an optometry practice.
• Experience in practice management, business development, or patient acquisition.
• Exposure to SEO, PPC, social media, websites, or digital marketing.
• Experience using Google Analytics 4 (GA4), Google Business Profile, Google Ads, or reporting platforms.
• Experience managing professional client relationships or delivering business consultations.
• Familiarity with the US optometry market.
• Experience working with international teams or clients.

Benefits

• Competitive compensation and paid time off.
• Opportunity to transition from clinical optometry into business strategy and digital marketing.
• Professional growth and career development opportunities.
• A supportive, collaborative, and dynamic team environment.
• Remote working arrangements.
• Ongoing learning and development opportunities.