[Hiring] HubSpot & GTM Systems Manager @Knack

Role Description

We’re looking for a hands-on, high-agency operator to own and optimize the systems that power our revenue engine. This role is not advisory. It’s not fractional leadership. It’s not strategy-only.

You will be the primary owner of HubSpot and our go-to-market systems:

• Building workflows
• Ensuring data integrity
• Improving lifecycle instrumentation
• Providing leadership reliable, self-serve visibility into funnel health

HubSpot is our core CRM and marketing automation platform. Intercom powers customer support, AI-assisted resolution, and trial engagement. You’ll ensure both systems are clean, connected, and working together seamlessly.

If you love building clean workflows, architecting reports that executives actually use, and finding smart automation (including AI-powered) to make teams faster - this role is for you.

Qualifications

• 3–6 years in RevOps, Marketing Ops, or Growth Ops at a SaaS company
• Deep, hands-on HubSpot experience (admin-level)
• Experience building dashboards and reporting across multiple systems
• Comfortable working cross-functionally in a remote environment
• Strong written communicator
• High accountability - you show up when you say you will

Requirements

• Own HubSpot Administration
• Manage workflows, lifecycle stages, lead scoring, automation, and data hygiene
• Improve CRM structure and eliminate technical debt
• Ensure clean contact and company data across marketing and sales
• Act as the go-to resource for HubSpot best practices
• Own Intercom configuration (workflows, custom bots, outbound trial messaging)
• Optimize AI-powered support features (Fin, resolution workflows)
• Ensure data sync and lifecycle consistency between HubSpot and Intercom
• Improve trial-to-paid engagement flows
• Build and maintain dashboards that leadership trusts
• Connect data across HubSpot, Intercom, Google Analytics, and other tools
• Instrument full funnel tracking from first touch → trial → paid → retention
• Identify reporting gaps and fix them
• Own end-to-end attribution tracking
• Ensure web analytics connect properly to CRM and messaging data
• Improve measurement of acquisition channels and lifecycle conversion points
• Create visibility into funnel bottlenecks and friction
• Optimize Intercom AI workflows (FinAI Agent, bots, support deflection)
• Implement at least 2–3 automation improvements within your first 90 days
• Use AI tools to improve reporting efficiency, lead scoring, and internal workflows
• Identify opportunities where AI can accelerate our GTM motion

Benefits

• Fully remote
• Async-friendly, but requires defined overlap window during business hours
• Clear expectations around responsiveness
• High ownership and autonomy
• Direct visibility with VP of Growth and leadership team

What Success Looks Like (First 90 Days)

• Audit and document current HubSpot + Intercom setup
• Clean-up major workflow and lifecycle inconsistencies
• Deliver improved funnel dashboard for leadership
• Map full trial-to-paid journey with clear instrumentation

Who You Are

• Strongly Preferred:
• Product-led growth (PLG) SaaS experience
• Experience with Intercom workflows and AI-powered features
• Experience supporting trial-to-paid reporting
• Familiarity with web analytics (GA, Fathom)
• Experience using AI tools to improve your workflows

Why This Role Is a Career Accelerator

• You’ll own the entire GTM systems layer for a PLG SaaS company.
• You’ll have a direct impact on revenue visibility and lifecycle optimization.
• You’ll build infrastructure leadership depends on.
• If you’re hungry, curious, and want meaningful ownership - this is a chance to level up.