[Hiring] Go-To-Market Engineer @Formic

Role Description

As our Go-To-Market Engineer (GTM Engineer), you are the technical backbone of everything we build and ship in marketing. You own the systems, the stack, and the infrastructure that power our campaigns - and you bring the creative instincts to help shape what those campaigns should be in the first place.

You will:

• Own the technical setup, deployment, and ongoing management of our full GTM tech stack to drive pipeline growth and ensure clean, reliable data flow.
• Design and build automated, AI-powered outreach systems and workflows that drive lead generation at scale.
• Partner with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels.
• Build all campaigns with proper tracking and attribution so performance is measurable, reportable, and improvable.
• Create and maintain dashboards and reporting systems to surface pipeline metrics, campaign ROI, CAC, and conversion data.
• Identify gaps and inefficiencies in the GTM stack and proactively propose and implement solutions.
• Evaluate and integrate new tools and platforms that can accelerate lead generation or campaign performance.
• Collaborate with content, design, and sales to ensure campaigns are cohesive and on brand from concept through execution.
• Support A/B testing frameworks, analyze results, and translate findings into actionable iteration.
• Maintain data quality and integrity across all marketing and sales platforms.
• Act as an internal subject-matter expert on AI-driven GTM systems.

Qualifications

• 3+ years of experience in GTM Engineering, Marketing Operations or a similar technical role.
• Hands-on experience deploying, integrating, and managing marketing and sales technology stacks in a B2B environment.
• Experience using AI tools - including Claude, OpenAI or similar LLMs - to automate, personalize, or accelerate GTM workflows.
• Strong analytical mindset: you design experiments, analyze results, and measure what matters, using data to make decisions, not justify them.
• Creative thinker who can contribute meaningfully to campaign ideation and messaging, not just technical execution.
• Ability to manage multiple projects simultaneously in a fast-moving environment with shifting priorities.
• Comfortable operating in a hands-on, high-ownership role where you are often building from scratch.
• Experience working cross-functionally with Sales, RevOps, and Marketing stakeholders.
• Bachelor's degree in Decision Intelligence, Marketing Analytics, Computer Science or similar field - or equivalent experience.

Benefits

• Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors.
• Competitive & Uncapped Commission Structure: Designed to reward performance and impact in commission-eligible roles.
• Comprehensive Healthcare Coverage: Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy-up plans available.
• Additional Insurance Benefits: FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid.
• Employee Assistance Program (EAP): Fully funded by Formic, offering support when you need it most.
• Paid Parental Leave Program: Up to 12 weeks of paid parental leave.
• Company-sponsored 401(k): Invest in your future with our company-facilitated retirement savings plan.
• Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup.
• Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses.
• Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy.

Compensation Philosophy

Formic’s pay and equity packages are thoughtfully benchmarked against peer companies at a similar growth stage. Equity represents a meaningful part of our mutual investment: when Formic succeeds, so do you.

Final offers are customized based on experience, geographic location, market considerations, and a candidate’s preferred balance of cash and equity. Our goal is to attract and reward top talent who will have significant impact, and we are open to thoughtful discussions to align on the right structure.

Compensation Range

$90,000 — $160,000 USD

What we look for

We’re building this company from the ground up, and every person we hire has an outsized impact on our culture, performance, and trajectory. While each team member brings unique strengths and perspectives, we look for people who align with our Operating Principles and embody them in action.

• Fearless Optimism: You make bold bets and default optimistic. You believe in the mission, aren’t paralyzed by risk, and fear inaction more than failure.
• Create the Magic: You absorb complexity so customers don’t have to. You focus on delivering experiences that are clear, fast, value-added, and outcome-driven.
• Today, Not Tomorrow: You have a bias to action. You close the loop. You take extreme ownership.
• Seek Truth: You think from first principles. You value data over ego and strong opinions loosely held.
• Made of Rubber: You are resolute and adaptable. You treat setbacks as learning moments and move forward with grit.
• One Formic: You operate without silos. You practice radical helpfulness, document clearly, and make clean handoffs.

Equal Opportunity Employment

Formic is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law.

AI Use

At Formic, fairness and transparency are at the heart of our hiring process. We use AI-powered tools in some interviews to help our teams evaluate candidate responses, but all final hiring decisions are made by humans.