[Hiring] Enterprise Systems Engineer @Avalara

Role Description

Avalara's Marketing Automation team enables campaign execution without sacrificing data integrity, and this role owns the architecture behind that speed: the Marketo Engage platform that our email Marketing and Inquiry processing relies on. Reporting into our Marketing Technology IT teams, you'll be the person who ensures Marketo is operating within best practices and keeps Salesforce and Marketo data trustworthy for the whole revenue team. Where similar platform-ops roles elsewhere are stuck maintaining legacy setups, you'll actively use AI to automate intake-to-activation workflows and catch data-quality issues before they become incidents, not just clean up after them.

Responsibilities

• Design and maintain program-shell blueprints, tags, and status taxonomies; publish and evolve standards.
• Own Marketo admin: users/roles, partitions, workspaces, foldering, asset and snippet libraries.
• Integrate with Workfront/Fusion to automate intake→build workflows; measure build time and error rates.
• Maintain SFDC sync mapping, MSI setup, and error handling; resolve schema changes and field drift fast.
• Define reporting fields/UTM conventions to link planning→execution→attribution; partner on Snowflake/BI.
• Monitor platform health; lead RCAs and preventive fixes for sync, send, and data-quality incidents.
• Create and maintain playbooks: campaign QA, go-live checklists, deliverability/IP warming, and rollback.

Qualifications

• 6–8+ years hands-on in Marketo Engage administration and program architecture (channels/statuses, shells, QA).
• Bachelor's degree in Computer Science, Engineering, Information Management, or a related technical field, or equivalent professional experience demonstrating analytics, business operations, or technical program management.
• Strong Salesforce↔Marketo integration experience (field mapping, MSI/Sales Connect, error triage).
• Proven Workfront/Fusion or equivalent intake→automation implementation experience.
• Data governance: dedupe, normalization, segmentation, scoring, consent/subscription management.
• Deliverability know-how (IP/domain practices, monitoring, remediation).
• Excellent documentation, stakeholder communication, and enablement skills.
• Marketo Certified Expert (MCE).
• API/webhooks familiarity; database management practices, audits and reporting alignment.
• Exposure to UTM strategy, taxonomy management, and analytics alignment.
• Experience migrating from Eloqua or similar MAPs a plus.
• 2+ years of hands-on experience applying AI tools to platform monitoring, documentation, or workflow automation.
• Proven track record of supporting and enabling AI assisted workflows for content generation/asset creation flows.

Benefits

• Total Rewards: In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness: Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversity: Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture.

Company Description

Avalara is defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer supporting diversity and inclusion as a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it.