[Hiring] Director of Physician Liaison Program @Metro Vein Centers

Role Description

This is a builder and leader role. You will stand up MVC's physician liaison program from the ground up — hiring and managing an initial team of 3 liaisons and scaling the function to cover all of Metro Vein's markets. You will simultaneously build the program infrastructure: orientation manual, territory maps, HubSpot dashboards, and compensation framework.

Responsibilities

• Hire, onboard, and manage an initial team of 3 physician liaisons, with a mandate to scale the team across all MVC markets over time.
• Set activity standards and coach the team on in-person office visits to PCPs, podiatrists, family medicine, and wound care practices.
• Build face-to-face relationships with key referral coordinators, front desk staff, and physicians in priority markets.
• Ensure the team is educating referring offices on chronic venous insufficiency (CVI) symptoms — this is education-first, not just sales.
• Oversee physician lunches with MVC doctors and high-value field events.
• Enforce same-day HubSpot CRM logging of every visit, call, and meeting.
• Oversee distribution of collateral, referral pads, swag, and CVI symptom guides.
• Represent MVC at health fairs, community events, and ribbon cuttings for new clinic openings.
• Drive measurable referral patient volume across the team's territories.

Program Infrastructure

• Develop MVC's Physician Liaison Orientation Manual.
• Define territory maps by county for all 9 states.
• Build HubSpot dashboards for liaison activity tracking and referral attribution.
• Design the team compensation framework.
• Partner with Marketing on educational collateral development.
• Partner with Operations to ensure referral attribution is being captured.
• Source, screen, and hire liaison candidates as the program scales.

Qualifications

• 4+ years of outside sales experience in healthcare (pharmaceutical, medical device, home health, or physician liaison).
• Proven track record of building and managing a field-based team of physician liaisons or healthcare sales reps.
• Demonstrated history of building physician referral relationships from scratch.
• CRM fluency (HubSpot preferred) — comfortable logging activity and building reports.
• Knowledge of healthcare compliance: Anti-Kickback Statute, Stark Law, HIPAA.
• Self-directed, low-ego, high-accountability.
• Familiarity with one or more MVC markets (TX, NY, NJ, MI, CT, AZ).
• Willingness to travel 30-50% for hiring, training, and territory setup.

Requirements

• Compensation for this role varies based on years of experience, skill set, and alignment with position requirements.
• Compensation: $140,000 - $170,000 USD.

Benefits

• Healthy legs. Happier lives.
• Exceptional care begins with an exceptional experience.
• Commitment to growth and professional development at every level.