[Hiring] Data PR Manager @Life360

Role Description

We are seeking a PR pro who thinks like a data journalist and knows that the best earned media campaigns are built on unique, attention-grabbing insights. As Data PR Manager, you'll leverage Life360's internal data to surface trends that are culturally relevant, genuinely surprising, and impossible for the media to ignore. You'll craft stories that shape our brand narrative in the press and help position the Life360 ecosystem as a reflection of modern family dynamics. This is an individual contributor role reporting into a Director of PR and Communications.

This role sits at the intersection of communications, analytics, and culture, requiring strong editorial instincts and the ability to translate business and product insights into narratives that support our broader company strategy. You will own how data shows up in our communications strategy, building a repeatable approach to delivering stories that drive consistent coverage and impact.

The US-based salary range for this position is $166,500 to $195,000. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Identify and develop media-worthy story angles from Life360's internal data, turning complex datasets into compelling earned media campaigns.
• Own and execute proactive PR strategies that generate consistent, high-quality coverage in national and consumer media.
• Build a repeatable data storytelling engine, defining key themes, tentpole moments, and always-on narratives that position Life360 as a source of cultural insight.
• Identify and lead opportunities to combine Life360 data with external datasets (e.g., census data, third-party research, or brand partnerships) to unlock new story angles and elevate the scale and impact of our data storytelling.
• Monitor social media, cultural trends, and news cycles to spot timely story hooks that connect to our data and our audience.
• Partner closely with data, analytics, product, and insights teams to scope analyses, validate findings, and ensure all external storytelling is accurate, responsible, and defensible.
• Translate complex datasets into clear narratives, key takeaways, and media-friendly framing that resonate with external audiences.
• Write pitches, press releases, reports, and supporting materials that bring our data stories to life.
• Lead the development of data reports and signature studies that can anchor major PR moments and elevate Life360’s thought leadership.
• Build and nurture relationships with reporters, editors, and producers across tech, consumer, parenting, lifestyle, and culture beats.
• Manage external PR agencies and freelancers where needed, ensuring brand and story alignment.
• Track and report on earned media performance, sharing learnings that sharpen future campaigns.
• Use AI daily to serve as a multiplier:
• Use AI to accelerate data analysis and surface patterns, anomalies, and story-worthy insights from large datasets.
• Deploy AI-powered listening and summarization tools to track trending topics, breaking news, and competitor coverage in real time.
• Aggregate coverage, extract key metrics, and generate performance summaries that surface what's working and why.
• Generate hypotheses, run exploratory analysis on internal datasets, and stress-test story angles.
• Collaborate cross-functionally with marketing, social, and brand teams to amplify data stories and integrate data insights into campaigns, product moments, and broader company initiatives.

Qualifications

• 8+ years of PR experience, with a strong track record of placing stories in top-tier consumer or national media.
• Proven experience building data-driven PR campaigns — you've turned a dataset into a headline before, and you know how to do it again.
• A nose for a story. You can look at a table of numbers and immediately know whether there's something there.
• Strong instincts around cultural trends and social media — you're chronically online in the best possible way.
• Excellent writing skills. You write pitches that actually get opened, and press releases that don't read like press releases.
• Comfort working with data and analytics tools. You don't need to be a data scientist, but you should be able to hold your own in a conversation with one.
• A collaborative spirit. You work well with data, product, and marketing teams to get the story right before it goes out.
• Experience at a consumer tech company or agency is a plus, as is a background in data journalism or brand research.

Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company-wide days off throughout the year
• Winter and Summer Weeklong Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products