[Hiring] CRM Technical Specialist @Welltech

Role Description

We are looking for a technically-minded and execution-driven CRM Technical Specialist to help scale and support CRM operations across our apps. Reporting to the CRM Operations & Martech Enablement Lead , you will bridge the gap between strategy and technical execution, acting as an enabler for the wider CRM team.

You won’t just be building campaigns – you’ll help build and improve the infrastructure, processes, and systems that make scalable, high-performing CRM possible. Success in this role means improving CRM stability and deliverability, reducing technical blockers for the team, and helping the CRM function scale efficiently across multiple apps and markets.

• Drive deliverability and inbox placement best practices to maximise open rates and overall campaign performance.
• Act as the main technical point of contact for the CRM team, resolving integration issues, troubleshooting data discrepancies, and ensuring a high level of SLA for internal stakeholders.
• Own and improve CRM infrastructure, integrations, and data flows to create a more stable, diversified, and scalable ecosystem across apps and channels.
• Manage and prioritise the team’s technical backlog, ensuring requests are delivered efficiently and operational blockers are resolved quickly.
• Support and help drive technical CRM initiatives such as new channel rollouts, vendor evaluations, migrations, and system improvements.
• Ensure high standards of campaign QA, data integrity, and system reliability across all CRM initiatives.
• Create and maintain clear, organised documentation, playbooks, and processes to improve team efficiency, consistency, and onboarding.
• Research, evaluate, and propose new tools and AI-driven solutions that can improve automation, operational efficiency, and team performance.
• Collaborate cross-functionally with Product, Engineering, Analytics, and other stakeholders to align on tracking, CRM capabilities, and business priorities.

Qualifications

• 3+ years of experience in CRM, marketing automation, CRM operations, or similar roles.
• Hands-on experience with CRM platforms such as Braze, Iterable, Salesforce Marketing Cloud, Reteno, or similar.
• Good understanding of CRM infrastructure, including automations, data flows, integrations, and troubleshooting.
• Experience working with Product, Engineering, or Analytics teams to solve technical issues and launch new CRM initiatives.
• Understanding of email deliverability fundamentals, including inbox placement, sender reputation, and list hygiene.
• Strong organisational and project management skills, with the ability to manage multiple requests and priorities.
• Ability to create clear documentation, processes, and playbooks.
• Proactive, collaborative, and solution-oriented mindset.

Nice to Have

• Experience with APIs, webhooks, or CRM integrations.
• Experience with A/B testing, QA, and campaign troubleshooting.
• Familiarity with SQL, attribution, deep links, or tracking setup.
• Experience in subscription, app-based, or multi-market businesses.