[Hiring] CRM Admin @Synera GmbH

Role Description

Our GTM engine runs on data: Salesforce as the CRM backbone, HubSpot for Marketing, wired into enrichment and outbound tooling, and a growing layer of AI agents on top. You are the admin of record for that stack: you design it, build in it, ship changes to it, and keep every system connected to it in sync.

• Sales Dev, AEs, Marketing and CS all work in the systems you own.
• Your work does not stop once you've implemented a new process, layout, or field.
• It ends when features have adopted and retained usage, data quality is high, or correctness is 100%.
• Bonus if you can actually get a high CSAT by CRM users.

Qualifications

• Hands-on experience administering Salesforce in a B2B sales organization (certification a plus, real flows and technical logic a must).
• Working knowledge of HubSpot or a comparable marketing-automation platform.
• Comfortable in the data layer: SQL is second nature.
• Experience building ETL/data pipelines (Airflow or similar) and data models.
• Ability to debug a sync gone wrong across three tools.
• Experience building reporting and forecasting that people actually use.
• An automator by instinct: scripts, APIs, workflow tools, and AI agents are how you scale yourself.
• Confident in English; German is a plus.
• Ownership mentality: document what you build, notice what nobody asked about, and prefer fixing the system over the symptom.

Requirements

• Administer Salesforce: implement, maintain, and improve objects, fields, flows, validation rules, permission sets, lead routing.
• Administer HubSpot: marketing automation, channel integrations, performance & pipeline attribution, workflows.
• Ship changes like an engineer: test in sandbox, deploy in production, and enable the team.
• Own the interfaces: Salesforce <> HubSpot sync, enrichment and outbound tooling, source side of the feeds that leave the CRM for the data warehouse, and AI integrations.
• Manage users, permissions, and licenses across the GTM stack and help evaluate new tools and consolidate overlapping ones.
• Design the data model: decide what deserves a new field, what belongs in a picklist, and what gets retired.
• Support the whole customer journey: unblock, train, & enable Sales Dev, AEs, Marketing, and CS in the CRM day to day.
• Turn recurring questions into processes, self-serve dashboards, documentation, automations, and agents.

Benefits

• Flexible working: you decide when & where to work (as long as you have a residency in Germany).
• Flexible public holidays: swap days off according to your values and beliefs.
• Home office setup support + access to our office in Bremen.
• Personal development budget of €2,000 to attend conferences and trainings or buy interesting books.
• No vacation day counting; trust in team members to decide what's best for them and the company.
• JobRad for those who prefer two wheels over four.
• Company fitness with Wellpass and mental health platform nilo.
• Regular team events, virtual coffee breaks, and spontaneous afterworks.
• Company-wide off-sites twice a year.

Company Description

Synera builds the AI agent platform that lets hardware engineers connect their tools and automate their workflows. We sell to the world's leading engineering organizations and we run our own company the same way we build our product: automated, data-driven, and AI-first.