[Hiring] CEO @Food Impact Partners

Role Description

We’re looking for an entrepreneurial CEO to take ownership of an early-stage consumer brand and lead its next phase of growth.

• The business has a product in market, established sales and manufacturing, and support across marketing, operations and finance.
• We now need someone who can turn those foundations into a growing, sustainable business: getting close to customers, building trusted relationships, testing ideas and following through.
• This is a hands-on opportunity with broad scope to shape the strategy and execute it.
• You’ll be comfortable making customer calls and early sales yourself, while taking responsibility for the commercial and financial performance of the whole business.
• We operate in a specialist category where customer education and trust are central to adoption.
• Growing the business means understanding how customers make decisions, what prevents them from trying something new, and what brings them back.
• You’ll work with the people who established the business and draw on existing operational support.
• You’ll have substantial autonomy to make thoughtful decisions, identify gaps and bring in the right expertise.

Responsibilities

• Set and execute the business’s growth strategy, translating it into clear commercial priorities, budgets and measurable plans while building a path to profitability.
• Take responsibility for the P&L, cash flow, forecasting and resource allocation, using product and channel economics to guide decisions about pricing, margins and investment.
• Personally engage customers, breeders, specialist retailers, rescues and other partners to make sales, build credibility and understand the market.
• Grow direct-to-consumer sales and develop opportunities across marketplaces, specialist retail and wholesale, assessing revenue potential and channel profitability.
• Shape the brand’s customer proposition, oversee internal and external marketing support, and improve acquisition, conversion and repeat purchasing through disciplined testing.
• Work with manufacturing and fulfillment partners to maintain product availability, manage inventory and costs, and deliver a reliable customer experience as sales grow.
• Lead employees, contractors and agencies, setting clear expectations, addressing performance gaps and bringing in additional support where it will have the greatest impact.

Qualifications

• You may have founded a consumer business, helped grow an early-stage brand, or held broad commercial responsibility in a small company.
• Your experience should demonstrate that you can turn limited resources into progress.
• A track record of personally driving growth in D2C CPG or a closely related business with exposure to e-commerce.
• Confidence developing relationships, making sales and engaging people without waiting for an introduction.
• Commercial judgment across customer acquisition, pricing, retention and channels.
• Experience in interpreting marketing data, understanding a P&L and assessing costs.
• The ability to think outside the box and turn creative ideas into practical actions that grow the business.
• An honest, grounded and collaborative approach, with a willingness to handle both strategic decisions and everyday tasks.
• Experience in pet products would be useful.
• An existing industry network is not essential; enthusiasm for learning the category and building credibility matters more.

Benefits

• This is an opportunity to lead a distinctive consumer business with foundations already in place and substantial room to shape what comes next.
• You’ll have direct influence over the brand, its customer relationships, its team and its commercial future.
• The aim is to build a durable, profitable business.
• The role will suit someone who enjoys ownership, stays close to the detail and finds satisfaction in building companies.