[Hiring] Casino Front End Manager @Pure Canadian Gaming Corp.

Role Description

The Casino Front-End Manager owns the player-facing online casino experience on PureCasino.ca, including the casino lobby, game portfolio, content merchandising, new game releases, provider coordination, and front-end performance across desktop and mobile. This role is responsible for ensuring players can easily discover relevant, high-quality casino content, while helping maximize engagement, conversion, game performance and overall casino revenue in a compliant way.

Reporting to the Director of iGaming, this person works closely with Boyd, game providers, compliance, CRM, Marketing, manage the casino content roadmap, launch new titles, support promotional activity, monitor performance and optimize the lobby experience on an ongoing basis.

A key part of the role is staying close to the broader iGaming market, especially that in Alberta:

• Monitoring what other leading casino sites are prioritizing
• Understanding why those approaches are working
• Translating relevant best practices into practical recommendations

Qualifications

• 4+ years of online casino content, games, lobby, product operations or casino merchandising experience with a regulated operator, platform provider or major iGaming supplier.
• Hands-on experience managing an online casino lobby, game portfolio, new game release roadmap and/or casino content merchandising plan.
• Strong understanding of online casino products, including slots, table games, live dealer, jackpots, RNG mechanics, game providers, RTP and player preferences.
• Experience working with major casino game studios or aggregators such as Evolution, Pragmatic Play, NetEnt, Red Tiger, Playtech, Light & Wonder, IGT or comparable providers.
• Data-driven approach to casino merchandising, with the ability to interpret game, provider and lobby performance and turn insights into clear actions.
• Working knowledge of regulated market requirements, certification processes, responsible gambling considerations and front-end compliance expectations.
• Strong attention to detail and QA discipline across game setup, lobby placement, assets, links, game information, approvals and launch readiness.
• Strong project management skills with the ability to manage multiple game releases, provider requests, platform tasks, internal stakeholders and deadlines.
• Ability to work independently, take ownership and operate effectively in a lean launch environment.

Requirements

• Coordinate new game onboarding with Boyd, game providers, compliance and testing partners, ensuring launch requirements, assets, certifications, configuration and approvals are in place before release.
• QA new releases and front-end changes in staging before production, including game launch, loading, playability, wallet behaviour, win/loss recording, game information pages, tile assets, links and responsible gambling prompts where applicable.
• Manage jackpot display, table limits, bet configuration, game availability and other front-end settings with Boyd within approved parameters.
• Maintain accurate records for game releases, lobby changes, configuration updates, QA outcomes, known issues and remediation steps.
• Escalate technical, compliance, player experience or provider issues quickly and work with the appropriate teams to resolve them.

Benefits

• Flexible candidate location, remote within Canada (Alberta preferred)
• Full-Time, Permanent employment
• AGLC Registration required — appointment conditional on AGLC registration/background check

Candidate Profile

The ideal candidate is a hands-on online casino operator who has directly managed a game lobby and game portfolio in a regulated environment. They should understand how players browse, discover and choose games, and be able to explain the logic behind lobby structure, row placement, category strategy, new game promotion and underperforming title management.

The best fit will combine strong casino product knowledge with commercial judgment, data fluency, operational discipline and a genuine interest in the player experience. This person should be comfortable working closely with platform teams, game providers, compliance, CRM, Marketing, and support teams and senior leadership to turn casino content decisions into measurable results.

This role requires someone who is proactive, detail-oriented and curious about the market. The right candidate will regularly review what other operators are doing, understand why certain approaches are being prioritized, and bring forward practical ideas to help Pure keep the casino experience competitive, fresh, compliant and easy for players to engage with.

Additional Requirements

• Appointment is conditional on completing any required AGLC registration, background check and internal onboarding requirements.
• Participation in required responsible gambling, AML, privacy, compliance and security training is expected.
• Some flexibility may be required to support major launches, urgent issue resolution, provider releases, platform deployments or key promotional periods.