[Hiring] Assistant Director of Digital Communications for Organizing @SEIU

Role Description

Directs and leads a group of digital campaigners in using digital tools to:

• Help workers build power and win their union.
• Build a movement that supports workers' efforts.

Primary Responsibilities:

• Campaigns & Organizing:
  • Works collaboratively across multiple disciplines and departments to produce forward-thinking and winning digital campaign plans.
  • Designs strategies and tactics that help organize more workers, win union recognition, demand higher wages, improve contracts, etc.
  • Contributes to social media, email, and SMS plans to advance key campaign goals, while also centering the health of the union’s digital properties.
  • Leads online-to-offline worker organizing efforts.
  • Oversees digital ad buys, website development, etc. as needed to advance organizing goals.
• Movement Building & Messaging:
  • Works closely with deputy directors to integrate overarching messaging into specific campaigns.
  • Identifies opportunities for campaigns to build the movement for union rights and advance a unified narrative.
  • Leverages digital tools to mobilize the public in support of workers, while inspiring more workers to act.
  • Oversees reporting and various data to determine the impact of the program.
• Management & Administration:
  • Oversees ads budgets, designs digital campaign budgets.
  • Serves as part of the senior management team of SEIU’s Digital Department.
  • Works to develop, mentor, and grow the abilities of staff while creating a respectful environment.
  • Holds team accountable and inspires team to high standards.
  • Directs recruiting, reviewing, and recommending hiring for digital communications staff.
  • Directly responsible for retention of digital staff, including training, feedback, reviews, skill and career development.
  • Performs other duties as assigned in support of the work of the department.
• Contacts:
  • Must be able to represent the International Union with local leaders, members, staff, and outside organizations utilizing independent judgment and the highest level of professionalism.
  • This position interfaces with highest-level organizational and external contacts, including:
    • SEIU campaign leadership, International senior staff, project and program managers, field and organizing directors, local union officers and staff.
    • Vendors: consultants, pollsters, freelancers, video and multimedia producers, advertising agencies.
  • Ensures that sophisticated choices are made about appropriate vendors and support services.
• Direction & Decision Making:
  • This position reports to the Deputy of Integrated Organizing Communications and works with extreme independence.

Qualifications

• Five to seven years of related work experience or a combination of education and experience that would provide for the following knowledge, skills, and abilities:
• Ability to collaborate well with others.
• Must be able to handle multiple priority projects simultaneously and set and meet deadlines, and ensure that the staff team does the same.
• Experience developing and implementing strategy on a wide range of campaigns, including organizing, contract, political, and legislative, as well as experience working with community allies.
• Thorough knowledge of digital strategies, including list-building on various platforms, online advertising techniques, web content management, multivariate testing to optimize results, and online organizing.
• Excellent writing, verbal, and analytical skills.
• Demonstrated capacity to continuously develop knowledge and skills related to the use of rapidly changing technology.
• Must have demonstrated ability to manage own work and work of others without supervision.
• Experience in developing high-quality online properties and expert knowledge of graphic and web design principles, as well as good understanding of current web technologies.
• Must be able to work with International and local union-elected leaders and senior staff in complex and sometimes politically sensitive situations.
• Skill in the use of personal computers including Microsoft Office Suite.
• Ability to write and proofread Spanish or another language is a plus.
• Familiarity with HTML/CSS, JavaScript, Content Management System theme development, CRMs, graphic design and content creation software, and other web development tools and applications desired.

Physical Requirements

• Work is generally performed in an office setting, but requires work in the field or in other settings to perform the tasks required to complete assignments.
• Must be available for frequent travel with overnight stays.
• Long and irregular hours.

Application Requirements

• A resume is required for all applications and a cover letter is highly suggested.
• Your cover letter should explain your reason for wanting to work for SEIU, an example of how you demonstrated success in a similar position, and a description of how this position fits into your long-term career plan.

Benefits

• SEIU offers a competitive salary and a comprehensive benefits package that reflects our values as a labor organization and our commitment to the well-being and long-term security of our staff.
• Benefits include:
  • A comprehensive, employer-sponsored health benefits package, including medical, dental, and vision coverage.
  • A defined benefit pension plan.
  • Paid time off, including vacation, sick leave, and holidays.
  • Additional benefits consistent with a mission-driven workplace.
• SEIU believes that workers deserve dignity, stability, and the ability to plan for their futures, and our benefits are designed to support that belief.