[Hiring] AI Creative Strategist Producer (Video/Statics) @Paired

Role Description

As a creative strategist, you will own the entire top-of-funnel creative strategy for our ecommerce clients, focusing on AI-generated video ads that scale. Your responsibilities include:

• Strategic thinking behind performance creative across ecommerce brands.
• Creating briefings and content for AI video ad production.
• Producing various types of AI-generated ads, including:
• AI UGC / Talking Heads
• Claymation & Stop-Motion Style
• CGI Product Demos
• AI VSLs (Video Sales Letters)
• AI Characters / Influencers
• Miniature Worlds / Isometric
• Cinematic Spots
• Before/After Transformations
• Meme-Style / Native Feel
• Split-Screen Comparisons
• Text-Overlay / Kinetic Typography
• Staying updated on new formats and testing them.
• Developing creative strategies for ecommerce/DTC brands.
• Writing creative briefs and mapping the creative testing framework.
• Analyzing winning ads and building a creative playbook for each client.
• Designing and producing static ads using AI generation tools.
• Writing detailed creative briefs and directing AI tools with precision.
• Reviewing ad performance data weekly and identifying creative fatigue.

Qualifications

• Proven AI video ads that scaled on Meta.
• Full-scope AI ad experience across multiple formats.
• Hands-on experience with AI video tools.
• Ecommerce creative experience specifically for DTC brands.
• Ability to write clear and actionable creative briefs.
• Speed and volume in producing multiple concepts and variants.

Requirements

• Native ads experience (Taboola, Outbrain, MGID).
• YouTube ad experience (16:9 format).
• Direct-response copywriting knowledge.
• Motion graphics or video editing skills.
• Experience managing creative at scale across multiple brands.

Benefits

• Global remote work flexibility.
• Direct access to performance data and media buying team.
• Yearly team getaway to strategize and bond.
• Normal PTO and wellness bonus.
• Full access to AI generation tools.
• Opportunity to produce creative for 180+ ecommerce brands.