[Hiring] Senior Copywriter @Project Management Institute

Role Description

PMI is looking for a Senior Brand Copywriter who is a strategic creative partner responsible for shaping the language, messaging architecture, and campaign narratives that bring PMI’s brand and product portfolio to life. This role translates audience insight, product value, and business strategy into clear, differentiated, human copy systems across campaigns, launches, web, social, lifecycle, events, enterprise, community, and partner-facing work.

This is not a purely executional writing role. The ideal candidate owns the why behind the words:

• Creative Strategy & Campaign Architecture: Own the strategic copy direction for integrated campaigns, GTM launches, brand initiatives, and priority activations.
• Messaging Systems & Brand Voice: Develop reusable messaging frameworks, value propositions, audience messaging matrices, product narratives, proof-point hierarchies, taglines, voice guidance, templates, and copy guardrails.
• AI Literacy and Workflow Enablement: Use sound creative judgment to identify where AI can support ideation, synthesis, versioning, testing, workflow efficiency, and scalable team adoption.
• Audience-Centric Copy Development: Translate audience insights, needs, motivations, barriers, and decision drivers into messages that earn attention, build relevance, and move people to act.
• Omni-Channel Content Orchestration: Adapt core creative ideas across various formats while preserving the campaign idea, brand voice, and audience relevance.
• Data-Driven Optimization: Partner with cross-functional marketing teams to understand CTR, engagement, retention, conversion, audience response, and brand impact.
• Cross-Functional Creative Partnership: Serve as a strategic partner within Brand and Creative, helping connect messaging, visual expression, content formats, and campaign experiences.
• Hands-On Strategic Copywriting: Write high-priority copy when the work requires senior craft, strategic judgment, or foundational language development.

Qualifications

• Bachelor’s degree in English, Communications, Marketing, Journalism, Creative Writing, or a related field, or equivalent professional experience.
• 7–10+ years of copywriting experience in brand, campaign, product marketing, integrated marketing, agency, or in-house creative environments.
• Demonstrated experience leading strategic copy development for major campaigns, brand platforms, product launches, portfolio-level messaging systems, or integrated marketing programs.
• Proven experience developing messaging frameworks, audience messaging matrices, brand voice guidelines, product narratives, campaign platforms, or scalable copy systems.
• Strong portfolio demonstrating original creative thinking, strategic messaging development, audience-specific copy development, and versatility across channels, audiences, and brand voices.
• Experience tailoring messaging across multiple audience types, including consumer, member, community, enterprise/business, partner, regional, and internal audiences.
• Hands-on experience using AI tools in creative workflows.
• Experience mentoring writers, guiding cross-functional contributors, reviewing agency work, or providing editorial leadership across teams.
• Experience working in complex organizations with multiple products, audiences, regions, stakeholders, and business models preferred.
• Exceptional copywriting and editing skills.
• Strong understanding of brand strategy, positioning, integrated marketing, and audience-led messaging.
• Audience-obsessed thinker who can translate customer insight, motivations, barriers, and decision drivers into compelling messaging systems.
• Ability to tailor messaging across a variety of audiences while maintaining brand consistency.
• Ability to turn complex products, ideas, and business priorities into clear, compelling, audience-relevant language.
• Ability to build scalable messaging systems, not just individual copy assets.
• High fluency with AI-assisted creative workflows.
• Strong hands-on writer with the judgment to know when to create foundational language directly and when to build systems that help others execute.
• Strategic thinker with strong marketing acumen, creative instincts, editorial judgment, and problem-solving skills.
• Strong collaborator who can partner across various teams.
• Comfortable with ambiguity, energized by change, and able to bring structure to complex creative challenges.
• Excellent written and verbal communicator.
• Fluent in English, PMI’s business language.
• Travel up to 10%.

Benefits

• An excellent total package, with compensation and benefits based upon your geographic location.
• Skill development opportunities, to help you grow now and into the future.
• Access to a global network, to enrich your professional experience.
• Flexible options to help balance work time and your time.
• Award and bonus opportunities.