[Hiring] Editorial Director @Raptive

Role Description

As Editorial Director, you are the architect of Raptive’s editorial ecosystem—leading the evolution and execution of our editorial voice and brand storytelling across our owned channels. You are responsible for ideating and creating high-quality content that informs, educates, and inspires our audiences—including top creators and publishers within our network, enterprise partners, and prospects we aim to reach.

Reporting to the VP, Content Marketing, you oversee the planning, creation, and optimization of editorial content across the Blog, Resource Center, newsletters, and other key content initiatives. You translate business priorities, industry shifts, and creator and publisher needs into clear, engaging narratives that build brand authority, strengthen relationships, and reinforce our position as a trusted market leader.

You are a strong editorial leader, with a sharp instinct for what makes content meaningful, useful, and impactful. You play a central role in connecting ideas and partnering with teams across the organization to shape a unified voice and direction—ensuring our messaging is not only consistent, but influential.

What you do:

• Shape Raptive’s brand narrative
• Define and elevate how Raptive shows up to audiences across owned channels through high-quality storytelling
• Turn complex or ambiguous ideas into clear, compelling stories
• Identify and elevate high-impact stories aligned with company priorities
• Ensure consistency in voice, tone, and messaging across all content
• Lead the editorial ecosystem
• Oversee the content strategy, execution, and optimization of the Blog, Resource Center, and Help Center
• Develop and manage the editorial calendar aligned to business priorities and audience needs
• Lead content development for newsletters and other email series
• Leverage AI as a tool to improve content creation efficiency across all channels
• Contribute to content programming for live events, including narrative development, communication, presentations, and post-event recaps that reinforce Raptive’s brand positioning and deepen relationships
• Identify opportunities for video content, including webinars and multi-channel adaptations
• Ensure content is actionable, insightful, and valuable to creators and publishers
• Apply performance insights and SEO best practices to improve reach and engagement
• Partner cross-functionally
• Collaborate with the Director, Revenue Marketing to align brand storytelling with campaign strategy and goals
• Partner with teams across marketing, product, audience growth, and leadership to surface insights that shape content messaging
• Act as a strategic connector and collaborative partner to ensure messaging consistency across channels
• Manage and develop team talent
• Manage and mentor the Content Manager, providing clear direction, feedback, and growth opportunities
• Ensure high-quality execution across all editorial initiatives
• Improve editorial processes and workflows over time

What success looks like:

• Consistent, high-quality content that reflects a clear, differentiated, and trusted brand voice
• Content that informs, builds trust, and strengthens relationships with creators, publishers, and prospective partners
• Editorial work that clearly supports broader business goals, including retention and growth
• Increased engagement and impact across editorial, newsletters, and key content initiatives
• Strong execution of event-related content that enhances the overall experience
• A well-managed editorial calendar aligned with business priorities
• A high-performing Content Manager with clear ownership and growth opportunities

Qualifications

• 8+ years of experience in editorial, content, or media roles, with experience managing multi-channel editorial programs
• Exceptional storytelling ability and strong editorial instincts, with a clear sense of what makes content compelling and credible
• Experience leading content execution across channels such as websites/blogs, newsletters, and educational content
• Ability to connect content work to business goals, with an understanding of how content supports engagement, retention, and growth
• Ability to balance planning and execution, ensuring high-quality output
• Experience working cross-functionally and collaborating with senior stakeholders
• Strong leadership and people management skills in a collaborative, remote environment
• Clear and effective communication skills across formats and audiences
• Proven organizational and project management skills
• Comfort working in a fast-paced, evolving environment
• Strong interest in the creator economy and digital publishing landscape

Benefits

• The base salary range for this position is $75,000 - $105,000.
• This role is eligible for additional incentive compensation that isn’t included in the posted range.

Company Description

Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands.

We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has paid over $2.5 billion to thousands of independent creators. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2024-2025.