[Hiring] Senior Manager, Regional Marketing @PacBio

Role Description

To enhance our presence in China, we are hiring a Sr. Marketing Manager, Greater China (primarily for China with some responsibilities for Hong Kong / Macau and Taiwan as well). This role, reporting directly to the APAC Marketing Director, will lead marketing strategy and execution for the territory, in addition to a percentage of time covering other territories in North Asia and functional marketing responsibilities across the APAC region. This function requires a hands-on, proactive and highly motivated individual. The position offers excellent career perspectives with an opportunity to eventually lead a larger marketing group or team.

The position will oversee localization of marketing materials for existing and new products, inclusive of:

• Creation of localized content for print or web to represent our products to current and potential clients in China.
• Maintaining close working relationships with PacBio sales and support teams across the region and in China (and 2 other locations in North Asia) to ensure that marketing activities are in line with PacBio regional commercial goals.
• Possessing channel marketing experience will be a bonus as the candidate will be expected to work very closely with our various sales channel partners of record in China (and beyond).

Qualifications

• Bachelor’s or master’s degree in science.
• 8+ years of experience in marketing positions (product, segment, channel, corporate and/or applications marketing) in a global biotech / life sciences / medtech environment.
• Strong understanding of scientific applications and technology developments in the field of genomics. Experience with NGS sequencing technology a plus.
• Strong oral and written English and Chinese communications skills and a track record establishing relationships with customers and industry partners.
• Excellent interpersonal, written, and verbal communication skills.
• Familiarity with customer relationship management, marketing automation platforms like SFDC, Marketo, Pardot.
• Strong Microsoft Office software skills, in particular Excel and PowerPoint.
• Knowledge about marketing databases, email, social media and/or display advertising campaigns is preferred.
• Ability to travel in this role, with a minimum of 30% in-country travel and the occasional international travel.

Requirements

• Directly responsible for the marketing function of PacBio in China (with a secondary focus on Hong Kong and Taiwan) and collaborate with the channel, sales and market development team to achieve the yearly revenue targets.
• Work collaboratively with our APAC marketing team and USA-based Global Integrated Marketing Teams in localizing global initiatives to meet the needs of the Korean market.
• Refine the positioning of PacBio SMRT™ sequencing products and technology for Korea end-users.
• Generate compelling tools and content or adapt global content to influence customers, key opinion leaders and industry experts.
• Nurture reference sites and KOLs of target product in various target market segments.
• Support the local sales teams by providing training, resources, and messaging for products.
• Support product launches by creating product-related campaigns and promotions.
• Amplify positioning, content and promotions using social media tools.
• Oversee the conversion of PacBio’s web presence into Chinese language.
• Conduct market research and communicate market and competitive intelligence to APAC and global teams.
• Organize events, such as conferences, tradeshows, webinars and seminars.
• Ensure that commercial tactics and strategies are consistent with and supportive of PacBio’s global objectives.
• Become the advocate of HiFi technology in China (and Hong Kong, Taiwan) and APAC.

Benefits

• Salary Range: ¥413,300.00 - ¥619,900.00