[Hiring] Senior Director/VP, Strategy @Underscore Marketing

Role Description

We are looking for a Sr. Director/VP, Pharmaceutical Media Strategy to join our small, dynamic media agency that focuses on pharmaceutical advertising. Reporting to the Head of Strategy, this role will lead and manage integrated media strategy and analytics for both DTC/Patient and HCP audiences. The position elevates performance reporting, insights, and optimization from day-to-day execution to enterprise-level strategic decision-making.

• Deliver strategic oversight of media performance reporting across multiple pharmaceutical accounts.
• Lead teams in the analysis of marketing and media performance data to uncover trends and generate insights.
• Distill complex datasets into clear and actionable narratives for senior stakeholders and clients.
• Provide comprehensive support including media and launch strategy, optimization, scenario planning, and consultative client engagement.
• Demonstrate expertise in utilizing third-party health and media data providers to assess media impact effectively.
• Promote thorough documentation, facilitate knowledge sharing, and advocate best practices across analytics.
• Collaborate with innovation and data science teams on advanced modeling and predictive analytics initiatives.
• Serve as the senior strategic lead and client advisor, owning strategic relationships and influencing decision-making.

Qualifications

• Bachelor’s degree in a related field (e.g., Data Science, Statistics, Marketing Analytics, Applied Mathematics, Marketing, or Business).
• 15+ years of experience in media strategy, analytics, or related roles.
• 5+ years in pharmaceutical media advertising across digital and traditional channels, or strategic consulting.
• Demonstrated progression from hands-on analytics and reporting into strategic leadership and client ownership.
• Extensive experience presenting strategic recommendations to senior client stakeholders and internal leadership.
• Skilled in data visualization and simplifying complex concepts through storytelling.
• Experience in developing investment scenarios and employing consultative selling strategies.
• Experience working with healthcare and media data providers.
• Strong understanding of AI/automation concepts as applied to media analytics and reporting.

Requirements

• Ability to set direction, not just execute tasks.
• Ensures data integrity, methodological soundness, and insight quality.
• Experience with various therapeutic categories, both HCP and DTC audiences.
• Team player, leader, and desire to be part of a high performing team.

Benefits

• Competitive compensation and benefits.
• Health coverage.
• Retirement plans.
• Paid time off.
• Professional growth opportunities.

Company Description

Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results.

• Our team comprises media, strategy, and omnichannel analytics experts.
• We thrive on collaboration, innovation, and results.
• When you join Underscore, you become part of a dynamic environment where your ideas matter.