[Hiring] Lead Demand Generation Manager @NetDocuments

Role Description

We are seeking a strategic and results-driven demand generation leader to drive pipeline growth across our Small, Medium, and Large law firm segments. In this role, you’ll own the strategy and execution of integrated demand programs that engage decision makers at these firms. You’ll balance inbound tactics, outbound campaigns, and account-based marketing (ABM) to deliver measurable impact on pipeline and revenue.

• Build and execute integrated demand generation programs that drive awareness, engagement, and pipeline across target markets.
• Partner with Sales, Product Marketing, and BDR teams to align campaigns to business priorities and revenue goals.
• Develop messaging and offers tailored to key personas and verticals.
• Own campaign lifecycle: planning, launch, optimization, and reporting.
• Execute multi-channel campaigns including digital, paid media, webinars, content syndication, events, email, and direct mail.
• Leverage account-based marketing approaches to engage high-value target accounts.
• Manage relationships with vendors, agencies, and marketing technology platforms.
• Define campaign KPIs and report on pipeline, conversion, and ROI.
• Apply data-driven insights to continuously optimize campaign performance.
• Collaborate with Marketing Ops to ensure accurate attribution, lead scoring, and database health.
• Other duties as assigned.

Qualifications

• Proven success driving pipeline through inbound and outbound programs.
• Strong digital marketing acumen.
• Minimum 5 years in demand generation or marketing strategy.
• Strong understanding of enterprise buying cycles and ABM principles.
• Proficiency in marketing automation and CRM platforms (e.g., Marketo, Salesforce).
• Analytical mindset with experience in campaign reporting and pipeline metrics.
• Excellent project management and communication skills, with the ability to partner across teams.
• Experience in professional services, technology, or highly regulated industries (a plus).

Benefits

• The People!
• 90% healthcare premiums company covered
• HSA company contribution
• 401K match at 4% with immediate vesting
• Flexible PTO (typically 3 to 4 weeks a year)
• 10 paid holidays
• Monthly contributions for life activities & wellness
• Access to LinkedIn learning with monthly dedicated time to explore

Compensation Transparency

The compensation range for this position is: $125,000 - $150,000. The posted cash compensation for this position includes on target earnings, base salary and variable if applicable. Some roles may qualify for overtime pay. Individual compensation packages are determined based on various factors specific to each candidate, such as career level, skills, experience, geographic location, qualifications, and other job-related considerations.

Equal Opportunity

NetDocuments is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, individual qualifications, without regard to race, color, religion, sex, (including pregnancy), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity and/or expression, military and veteran status, or any other status protected by laws or regulations in the locations where we operate. NetDocuments believes diversity and inclusion among our employees is critical to our success, and we are committed to providing a work environment free of discrimination and harassment.