[Hiring] Global Product Marketing Lead @Binance

Role Description

We're looking for a world-class Product Marketing leader to change that — someone who can turn complex crypto and fintech products into clear, human, compelling stories that drive global adoption, and build the PMM function that powers Binance's next chapter of growth.

This is a rare role to define how hundreds of millions of people understand crypto, finance, and the future of money. You'll sit at the center of Product, Growth, Regional Marketing, Brand, Social, Comms, Legal/Compliance, and CS — close to the CMO, close to product & business units, and close to the community and markets.

The right person here will define how Binance is understood by the next billion users.

Responsibilities

• Global GTM Strategy & Execution: Own end-to-end go-to-market for Binance's global product portfolio — positioning, messaging, audience segmentation, launch strategy, channel orchestration, and post-launch optimization.
• Product Storytelling That Actually Lands: Translate complex products into value propositions and narratives that real humans understand, trust, and act on.
• Voice of the User & Market: Pull signal from user research, customer feedback, market trends, competitor moves, product data, campaign performance, and regional insights.
• Team Building & Transformation: Transform a team of talented individual PMMs into a high-performing, integrated global function.
• Cross-Functional Orchestration: Be the connective tissue across Product, Growth, Regional, Brand, Social, PR/Comms, Legal, Compliance, Business, and CS.
• Performance & Iteration: Track every launch and campaign. Know what worked, what didn't, and why.
• AI-Native Operating Model: Use AI aggressively across research, customer insight synthesis, messaging, content creation, localization, competitive analysis, and workflow.

Qualifications

• 8+ years in product marketing, GTM, or growth marketing, with at least 3 years leading teams.
• A portfolio of launches you're proud of — products or campaigns that moved real business metrics, not vanity numbers.
• Deep familiarity with global consumer markets — how users think, what they trust, and what makes them click.
• Working knowledge of crypto/Web3 or fintech.
• Consumer product instincts — you've marketed products used by millions, not just enterprise SaaS.
• Exceptional creative judgment and taste.
• Strong analytical chops.
• Proven people leadership.
• AI-native operator.
• Comfort in ambiguity.
• Fluent in English. Mandarin as a huge bonus.

Requirements

• Experience in crypto, blockchain, exchanges, wallets, DeFi, payments, trading, or consumer financial products.
• Marketing to global audiences across multiple regions, cultures, and regulatory environments.
• Experience building or transforming a PMM function from the ground up.
• Working effectively with Legal, Compliance, and Communications in a regulated or reputation-sensitive industry.
• Bilingual English/Mandarin language is required.

Benefits

• We may use artificial intelligence (AI) tools to support parts of the hiring process.
• Final hiring decisions are ultimately made by humans.