Zipify Apps Director of Marketing

Hey! Are you interested in working remotely with a fun and talented team? Then maybe you can come work with us!

Who are we? We're Zipify Apps, a software as a service company with a suite of apps for the Shopify Platform. We're looking for someone to drive the direction and strategy of our marketing department. This involves being creative, analytical and communicative. Sound like you? Good! Keep reading....

The Director of Marketing will lead and own Zipify’s Marketing Department, reporting directly to the COO and partnering closely with other members of the marketing team. The primary responsibility of this role is leading the direction and strategy of Zipify’s Marketing Department and driving revenue growth by directing all online and traditional marketing initiatives. This is a multi-faceted and dynamic role which encompasses leadership, strategy, creativity, problem solving, and last but not least, a data-first mindset. You have demonstrated experience in B2B SaaS with a deep understanding of product marketing and proven success in relationship management working cross-functionally with product, support, editorial, design, sales and project management teams to drive growth and improve conversion rates.

Objectives

• Oversee paid content generation to achieve acquisition goals for native, social, search and other distribution channels
• Oversee content creation that attracts, converts and retains merchants including social media, paid ads, email, lead generation funnels, SMS, webinars and website
• Work cross-functionally with creative teams to create content to achieve business goals while continuously communicating results to optimize future content creation
• Work cross-functionally with Customer Support Team to identify new retention and growth opportunities
• Work closely with development teams to translate customer/market needs into new feature development
• Maintain marketing tech stack and recommend/evaluate tech stack needs to make necessary adjustments
• Strategize and maintain content/pillar strategy to increase brand awareness and customer retention
• Develop new marketing strategies and tactics on a consistent basis that support revenue goals
• Develop new lead generation funnels to achieve email growth and acquisition goals and continuously optimize based on performance

Responsibilities

• Drive growth of new user acquisition through social media, paid ads, email, text, and other channels as necessary
• Oversee ad creation and campaign performance that achieves core business goals and impacts OKRs
• Manage annual marketing budgets and monthly ad expenditure
• Work with cross-functional teams to to execute on growth opportunities
• Work with the creative team to generate compelling content that converts
• Assist on the implementation of projects which drive long-term growth
• Create a strategic plan for content strategy to provide value for our customers
• Manage the marketing tech stack with continued optimization and analyzation for effectiveness
• Analyze and optimize the email list - conduct continuous segmentation, health checks, and scrubbing of the list
• Oversee strategy, execution and performance of all email flows
• Assess content library and work with the creative team to repurpose content and syndicate through promotional channels
• Technical troubleshooting as needed
• Manage Facebook, Google, TikTok and Twitter advertising including campaign structure and creative oversight
• Monitor performance of paid media and optimize as needed; adjust budget, creatives and audience targeting
• Lead a small-but-mighty team of marketing professionals
• Drive Ambassador recruitment and retention
• Approve all marketing assets before release (emails, videos, ads, copy, etc)

Requirements

• Motivated with a positive, can-do attitude
• Demonstrated experience in B2B SaaS with a deep understanding of product marketing
• Able to work remotely (from home) with team communications via Slack and Zoom
• Exceptional strategic thinking, project management, and execution skills
• Knowledge and understanding of product marketing principles
• Knowledge and understanding of digital marketing funnels and pillars
• 5-7+ years of B2B marketing experience preferred
• Must be data-driven and adept at interpreting analytics; able to understand and make changes based on data
• Previous experience in the Shopify App space preferred
• Comfortable conducting Zoom calls with Zipify Merchants
• Prior success in a B2B marketing leadership role preferred
• Proficient in Google Analytics, GTM, Google Optimize and Pixel Installation

Benefits

• Half Day Fridays
• Monthly Team Activities (paid for by the company)
• Competitive Salary, health & dental insurance, PTO and sick leave
• Monthly Fitness Stipend
• Work remotely (from home)
• Opportunities to learn about ecommerce and app development
• Be a part of a friendly, enthusiastic team that believes having fun is part of doing good work

Location

Position is Full Remote

Salary Range

$80k—$115k DOE

About The Company

Zipify Apps is a software as a service company with a suite of apps for the Shopify Platform