[Hiring] VP of Marketing - Product and Growth @Wrk

We are looking for a motivated, hardworking VP of Marketing - Product and Growth to join our growing team of highly experienced entrepreneurs and automation experts. We're looking to add passionate individuals to our team as we embark on a journey to build a game-changing company, and take it public.

The Wrk Platform is infinitely simplifying automation. We’re building a world where any process can be replicated by combining human skill sets and bots into pre-configured units of work that we call ‘Wrk Actions’. These Wrk Actions are the building blocks for processes big and small — automating the delivery of tasks from the very simple, like merging spreadsheets, to the very complex, like executing, analyzing, and escalating customer service phone calls.

We don’t believe automation should be scary, complicated, or confusing to deploy. We are looking for mission-aligned individuals to join our fast-growing remote team — motivated by strategy, empathy, and the desire to be the change.

We know that each individual's journey is unique. If you’re unsure you meet all of the criteria and qualifications but still think this might be the right fit, please still apply! We’d love to review your application rather than have you self-select out of the process. Please apply by submitting your application today.

The VP of Marketing - Product and Growth will be responsible for developing and enforcing strategies to drive growth, increase client acquisition, and improve client retention for our company. The ideal candidate will have a proven track record of success in developing and executing successful growth strategies and demand generation programs specifically in a Product Led Growth Organization. The successful candidate will be a self- starter, a creative problem solver, and a team player.

• Manage and mentor a small but mighty Marketing team
• Develop and execute growth strategies to drive customer acquisition and retention
• Collaborate with cross-functional teams to develop and apply demand generation programs
• Analyze and optimize the customer journey to improve client acquisition, engagement, and retention
• Develop and maintain metrics for tracking performance, analyzing trends, and identifying areas for improvement
• Stay up-to-date with the latest trends, technologies, and best practices in growth and demand generation within a Product-Led Growth framework
• Develop and manage budgets for growth and demand generation initiatives
• Collaborate with revenue, marketing and product teams to insure alignment and support for growth initiatives
• Provide regular reports on growth and demand generation performance to executive leadership

• 5-8 years of experience in growth and/or demand generation
• Proven track record of developing and executing successful growth and demand generation strategies
• Experience implementing PLG best practices and driving product adoption
• Excellent analytical and problem- solving skills
• Strong leadership, communication, and collaboration skills
• Knowledge of the latest trends, technologies, and best practices in growth and demand generation
• Experience with marketing automation and analytics tools
• Ability to work in a fast- paced, results- oriented environment

• Work from home/remote location within Canada or the US (really!)
• Competitive compensation
• We work Monday-Fridays with flexible hours
• Competitive benefits packages (includes family members). 100% of Premiums are paid by the company which starts after 3 months of employment.
• Home office budget (Based on Location)
• Unlimited Paid Time off Policy (we really mean it!)
• Flexible sick, personal and religious days
• Opportunity to work directly with industry leaders and experienced entrepreneurs, along with paid coaching and mentorship of your choice to grow your skills and career.

Applications are reviewed on an ongoing basis, if you are interested please submit an application as soon as possible.

1. Submit application
2. Application Questions - If selected, someone from our team will reach out with a few follow up questions to confirm alignment on certain specific must criteria.
3. Meet the Talent Acquisition team - 30 min video call
4. Ist interview - Meet the Marketing Director 1 hour video call
5. 2nd interview - Meet the COO - 30 min - 1 hour video call
6. Project - We will give you have an assignment to work on to present back at a later date
7. Present your project to our Founder and CEO - 30 min - 1 hour video call

Wrk is proud to be an Equal Opportunity Employer and proud to embrace what makes us each unique. Employment with Wrk is governed based on merit, competence, and qualifications. No one will not be influenced in any manner by race, colour, ancestry, religion, sex, gender, national origin/ethnicity, disability, age, sexual orientation, gender identity, marital status, Veteran status or any other legally protected status.

As a remote company, we recognize that we are collective in many locations across Canada and the United States. We recognize both the land and the Indigenous people who lived — and in many situations continue to live — on the land prior to Canada's and the US’ colonial history. We specifically acknowledge Wrk is registered on the traditional territory of the Kanien’kehà:ka, a place which has long served as a site of meeting and exchange amongst many First Nations including the Kanien’kehá:ka of the Haudenosaunee Confederacy, Huron/Wendat, Abenaki, and Anishinaabeg.

This job is open to citizens or permanent residents of Canada or the US. This is a purely remote role

Only shortlisted applicants will be contacted.