Vice President of Marketing

As our VP of Marketing, you will be responsible for leading our high performing marketing team to drive growth, and ensure flawless execution of the overall integrated marketing strategy. 

Cross-functional collaboration is critical to the success of this role. You will work closely with the Chief Strategy Officer and Head of Corporate Communications to drive Syndio’s credibility forward via direct marketing and leveraging the credibility of customers, media influencers and our strategic initiatives team, who are experts across compensation, employment law and partnerships. 

You will oversee the planning, development and execution of all Syndio’s demand generation, product marketing, content and event initiatives which will generate revenue by increasing sales through successful marketing including both demand generation and product marketing.

You will work closely with product, customer success, and sales to evolve our product packaging and pricing as the competitive landscape changes, keeping pace with the macro environment and category maturation. Your team will be the experts on what’s happening with competitors and engage in a consistent feedback loop with the company to respond and engage. 

As a leader of the Marketing organization you will provide leadership and development for your managers and the broader team, by creating a supportive and inclusive culture. 

Why this job is exciting

Drive the vision and oversee efforts across all marketing functions; 

• Lead and empower a high performing, collaborative team of cross functional marketers.
• Create a climate that is conducive to attracting, hiring, training, and developing a diverse group of top talent.
• Work closely with the strategy team consisting of subject matter experts who can help to inform content and activities
• Engage in a meaningful way with the communications organization to leverage marketing goals with third party press
• Encourage a culture of curiosity and continuous learning within the team- developing our next generation leaders.

Own messaging architecture in partnership with sales to stay ahead of market trends, create a constant feedback loop with our customer’s needs, and establish differentiated market positioning.

Demand generation; Partner with Sales and Operations to develop and maintain a robust top of funnel for our products to meet business growth and revenue objectives.

Product Marketing; Work closely with the product group to ensure implementation of product positioning strategy.

Be an active participant on the executive team to develop results driven marketing strategies for company growth;

• Create goals, roadmap, and budgets to achieve desired outcomes.
• Optimize and utilize marketing data and analytics to ensure the team understands the real time state of marketing and demand.