[Hiring] Senior Product Marketing Manager @Stork Club

About us

Stork Club is a next-generation family-building benefits provider that helps businesses attract top, diverse talent, drive better clinical outcomes and reduce their largest area of healthcare cost (~$130B per year). We have an audacious mission to rebuild health insurance from the inside-out while providing continuous support and love for everyone on their family-building journey.

Trusted by leading employers, Stork Club raised a $30M Series A led by General Catalyst , and we are experiencing hyper-growth. One of our members recently shared about their family-building journey, “I'm so happy that my company switched to Stork Club before I quit trying. The level of care I got after the switch was leaps and bounds better than any care I'd received prior, and I totally attribute our success to Stork Club and our clinic.”

About the role:

At Stork Club, we’re building a better future for Family Benefits. This is an opportunity to join the Stork Club  Marketing Team, supporting our direct-to-employer and broker consultant market segments. In this position, you will:

• Work with passionate clinical and product experts who are building family benefit solutions that make a real difference in people’s lives.
• Partner with stakeholders to understand the nuances of the business opportunities to support the sales team and their growth goals.
• Create compelling marketing strategies and thought leadership content to engage and influence decision makers in the state government space.

The ideal candidate for this role has experience in marketing health care products to self funded employers and broker consultants.

Responsibilities:

• Maintain a deep understanding of Stork Clubs business and product solutions in support of self funded and broker consultant market segment, and apply this knowledge to develop product positioning, marketing content and sales materials
• Partner with the product team to support the product development process from ideation to launch
• Work with our passionate clinical, product and business experts to develop compelling thought leadership content (white papers, webinars/presentations, case studies, infographics, e-books, etc.) that positions Optum Behavioral Health as a leader in the market
• Partner closely with the sales team to understand buyer needs and pain points, and the sales cycle. Maintain a working knowledge of the current pipeline in order to target key prospects with thoughtful content at various stages of the buyer journey
• Collaborate with marketing colleagues to develop integrated marketing campaigns and event strategies that drive consideration and generate leads
• Partner sales to understand our current business, become an expert on new opportunities.
• Leverage internal and external creative resources for content development
• Proactively identify and build process improvements to ensure content freshness, drive sales team awareness of new content, and create efficient and effective cross-functional partnerships
• Interface with our external PR and Advertising resources
• Coordinate GTM activities for new solutions and key feature improvements.
• Support account management with product specific customer updates - including product roadmap and key solution and feature releases.  
• Track and report progress to goals and objectives.

Requirements:

• 5+ years of B2B Marketing or Product Marketing experience
• 3+ years of experience leading projects from planning through execution
• 3+ years of experience managing a marketing budget
• 3+ years of experience working with external agency partners

Benefits:

• Competitive compensation
• Equity
• Apple workstation
• Remote first work from home, forever (even after COVID) 
• Quarterly team off-sites in beautiful locations 
• Flexible vacation policy
• Health, dental, and vision insurance, HSA and FSA 
• Fertility benefits and generous maternity leave
• 401k retirement savings plan
• Home office allowance
• ...and more!

At Stork Club, we believe everyone should have the freedom to be both a happy parent and a successful professional. Part of fulfilling this vision is a compelling total compensation package. The base salary range for this role is between $135K - $160K. Starting pay will be based on a number of factors and commensurate with qualifications & experience. Stork Club also offers a competitive equity package, health insurance, paternal health benefits, parental leave, 401K, and other great benefits.