[Hiring] Senior Marketing Platform Operations Manager @DataRobot Canada Inc.

Role Description

As a Sr. Marketing Platform Operations Manager, you'll be the linchpin of our marketing technology infrastructure, directly reporting to the Director, Marketing Operations. You'll blend strategic system and process design with hands-on technical implementation and a relentless pursuit of AI technology to drive operational efficiency.

• MarTech Ecosystem Ownership: Strategically manage and fine-tune our diverse marketing technology setup, including Marketo, SFDC, intent-driven data tools (e.g., Clearbit), attribution models (Hockeystack), sales engagement platforms (Outreach), and more.
• Lifecycle & Workflow Optimization: Provide adept operational oversight to streamline workflows, optimize data, and foster scalability and efficiency across the entire customer journey.
• Data Integrity & Governance: Establish and enforce ethical marketing system standards and procedures, emphasizing compliance and data privacy.
• Continuous Improvement & Innovation: Continuously enhance marketing practices across our tech stack and teams by implementing AI technology and identifying root causes of technical and operational issues.
• Documentation & Knowledge Sharing: Establish a central hub for documenting system and data processes, customer and prospect journeys.
• Cross-Functional Leadership & Training: Act as a spokesperson for marketing operational processes and provide essential training on system usage and processes to team members.
• Buying Group Enablement: Design, implement, and maintain scalable processes within Marketo to identify and route qualified buying groups to the appropriate sales channels.
• Marketo-Salesforce Sync: Proactively monitor, troubleshoot, and resolve complex synchronization issues between Marketo and Salesforce.

Qualifications

• 6-8+ years of experience in marketing platform operations.
• Deep analytical skills, business acumen, strong technical abilities, and working knowledge of GTM tools.

Requirements

• Deep Expertise in GTM Tools: Strong understanding and hands-on experience with Marketo, Salesforce, intent-based data tools (e.g., Clearbit), and other marketing technologies like Hockeystack, Outreach, and Tableau.
• Advanced Lifecycle Understanding: Familiarity with sophisticated lifecycle processes and workflows.
• Analytical & Problem-Solving Acumen: Ability to pinpoint the root causes of technical and operational issues.
• Data Flow & Analytics Mastery: In-depth comprehension of marketing data flows and analytics.
• Exceptional Communication: Comfortable explaining complex processes and data to stakeholders at all levels.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment.

Benefits

• Medical, Dental & Vision Insurance
• Flexible Time Off Program
• Paid Holidays
• Paid Parental Leave
• Global Employee Assistance Program (EAP)
• Competitive pay and benefits