[Hiring] Senior Field and Channel Marketing Manager @Abnormal

This position is a 12 months Fixed term contract, with opportunity for extension

Position Summary

Abnormal AI is seeking an energetic and organised Marketing Manager to own the planning and execution of regional and partner-driven demand generation programs aligned to a the BENELUX region. Sitting at the intersection of field, channel, and revenue marketing, this role is responsible for generating qualified pipeline, accelerating deal velocity, and building brand visibility through both traditional field programs (e.g. events, webinars, partner activations) and data-driven, multi-channel campaigns that scale across key accounts and segments.

You’ll collaborate closely with regional sales leaders, SDRs, AEs, channel partners, and cross-functional marketing teams to deliver localized marketing that is measurable, repeatable, and aligned to business goals. This is an opportunity to evolve beyond logistics into a revenue-generating marketing leader—a true owner of pipeline in your region.

Job Responsibilities

• Own Regional Pipeline Goals: Drive net-new and expansion pipeline generation aligned to regional revenue targets through multi-channel marketing programs.
• Campaign Development & Execution: Plan and execute integrated campaigns, including digital, events, email, ABM, webinars  that is tailored to the needs of regional markets and buyer personas.
• Sales Alignment: Partner with regional sales leadership and SDRs to define campaign priorities, ensure strong lead handoff processes, and deliver enablement tools for effective pre and post event engagement.
• Data-Driven Performance Optimization: Track and analyze campaign performance and funnel metrics (MQLs, SALs, pipeline contribution, ROI); iterate based on insights and provide regular stakeholder reporting.
• Local Activation: Manage field events, sponsorships, executive programs, and third-party partnerships to increase engagement and influence in key accounts.
• Cross-Functional Collaboration: Work with corporate marketing, product marketing, digital, content, and partner teams to align messaging and amplify programs regionally.
• Channel partnership: Collaborate with partners to co-create and execute marketing programs that drive joint pipeline and engage end users across key touchpoints.  
• Manage and create campaigns in Salesforce.com (SFDC) and ensure proper lead import, follow-up and tracking
• Measure success of programs via analytics and reporting, tracking pipeline goals across the region
• Communicate program status & progress to the marketing director, sales leaders and other stakeholders
• Build process & automation wherever possible to improve output and efficiency of the FCM team and its stakeholders
• Monitor and update FCM team events calendar and internal team weekly meeting
• Assist with updating FCM marketing projects in Asana as needed
• Lead special efforts and projects as needed

Must Haves

In order to deliver the results above what are the key capabilities we need in the candidate in order for them to be successful.

• 5–8 years of experience in B2B demand generation or revenue marketing roles, preferably in high-growth SaaS or cybersecurity environments.
• Proven success generating pipeline aligned to sales goals at a regional or segment level.
• Deep understanding of full-funnel demand generation tactics—from awareness to conversion—and how to measure their impact.
• Hands-on experience with tools such as Salesforce, Marketo (or similar MAP), and ABM platforms like 6sense, Demandbase, or Terminus.
• Data fluency with the ability to derive insights and communicate marketing performance effectively.
• Strong communication and relationship-building skills, particularly with sales stakeholders.
• Ability to thrive in a fast-paced, collaborative environment with shifting priorities, bringing a strong bias to action to achieve goals and manage multiple priorities.
• Strong knowledge of marketing operations and cross functionalities with FCM
• Experienced in building successful relationships with sales and channel partners

Nice to Have

• Experience in cybersecurity or adjacent technology sectors.
• Familiarity with marketing performance dashboards and ROI modeling.
• Past experience launching integrated partner co-marketing initiatives.
• Understanding of regional market nuances and localization best practices.

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